We're launching a new travel trade platform which will enable Scottish businesses to connect with key buyers from around the globe regardless of the challenges of COVID-19.
Discover Scotland 2022 is a new event series, comprising an online business-to-business event with five regional showcases. Discover Scotland: Reconnect 2022 will take place virtually on 5-7 April 2022. The five regional showcases, known as Discover Scotland: Live Showcase, will then be held in May and September 2022. Together, these events will promote trade-ready Scottish tourism businesses to key international buyers on the ground in Scotland.
In 2022, it will replace the longstanding annual VisitScotland Expo with a new format designed to mitigate the challenges of the pandemic, build on the success of Scotland Reconnect 20/21 and welcome international buyers back to Scotland with regional showcases.
Discover Scotland 2022 will also support our commitment to make the country a leading destination for responsible tourism by showcasing new and existing sustainable tourism products directly to key international and UK buyers.
As part of Tourism Declares, we made a public declaration to play a leading role in the development of Scotland as a globally-recognised responsible destination. Since then, we've been working with the Scottish tourism and events industry to create a long-lasting sustainable tourism destination which will protect the natural and cultural environment and benefit visitors and residents alike.
Discover Scotland 2022 will allow us to facilitate a cost-effective option for participating businesses and operators to connect, plan ahead and do business online and in person with buyers - and potentially explore the best of Scotland’s regional responsible tourism offering for themselves.