Update: This fund is now closed.
Businesses are being urged to apply to take part in a new Days Out incentive scheme that will provide a boost for visitor attractions during the winter months. Applications are now open.
Administered on behalf of the Scottish Government, the VisitScotland Days Out Incentive Fund will deliver £4 million of funding to support the recovery of the tourism industry in Scotland. This will be done by subsidising the cost of a ticket to visitor attractions, day tour excursions and outdoor wildlife and adventure activities.
Successful applicants will be awarded funding to apply promotions of up to 50% off the cost of a ticket, up to the maximum discount value of £20 per transaction.
The project is part of the £25 million Tourism Recovery Programme announced by the First Minister in March 2021. The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.
The scheme is fully funded by the Scottish Government and discounts will be applied for bookings taking place between 4 November 2021 and 18 February 2022. It has been developed with input from the Association of Scottish Visitor Attractions (ASVA) and will help support the recovery of the tourism industry.
We will be launching a marketing campaign to coincide with the incentive scheme to help inspire people to experience some of the attractions and experiences on offer around the country.
Who can apply?
Visitor attractions, day tour excursions and activity providers can apply for the Days out voucher scheme.
Take a look at the full guidance notes to see if you're eligible. Please note there has been a change to the guidance from £20 per transaction to £20 per ticket.