Tourism is everyone’s business. The Working Together for Tourism award celebrates partnerships, collaborations and team working between tourism businesses and destination organisations to deliver new and innovative campaigns or activity that offer a great and collaborative experience to every guest.
This week, we shine a spotlight on the regional winners in the Working Together for Tourism category of the Scottish Thistle Awards.
At the West Regional Final, Visit South West Scotland received the Working Together for Tourism award. The trade organisation has over 350 members and works in close collaboration with us and Dumfries & Galloway Council to drive revenue and employment across south west Scotland. Their core offering is the South West Coastal 300 driving route, which is designed to bring diverse tourism offerings across the south west together under a single marketable brand.
We are delighted to receive this award and we would like to share it with our members and strategic partners whose continued support is vital. Our aim is to make south west Scotland’s voice heard in what is a highly competitive market and strong collaboration is essential to achieving that.
Ride Scottish Borders received the Working Together for Tourism award at the Lothian & Borders Regional Final. The project, from The Southern Uplands Partnership, promotes the Scottish Borders to horse riders and their families as a premier holiday location. The collaborative project has worked with existing and developing new equestrian ventures, encouraging diversification and business growth.
Winning this award has been thanks to a tourism collective of very talented and dedicated individuals and businesses. From our funders and stakeholders through to the accommodation providers and associated services. We all have one drive and that is to get the Scottish Borders recognised as THE premier equestrian destination in the UK.
Winner of the Working Together for Tourism Award at the Aberdeen City and Shire Tourism Awards was Aberdeen International Airport and its Northern Lights Lounge food and drink suppliers. Opened in 2017 the Northern Lights Lounge has had more than 250,000 visitors and works in partnership with local suppliers to showcase the best the north east has to offer.
We were delighted to be nominated in the Working Together for Tourism award. It was fantastic being recognised at the Aberdeen City and Shire Tourism Awards in November. Our staff and suppliers work extremely hard and we love being able to showcase our amazing region and all the north east has to offer. We are looking forward to the Thistle Awards next month.
Winner of the Working Together for Tourism award at the Highlands and Islands Tourism Awards was Destination Orkney in recognition of the successful See You at the Weekend campaign. Funded by our Growth Fund, Orkney Islands Council and Destination Orkney, the campaign promoted Orkney as a short break destination, using five themed itineraries and films.
The key objectives of the See You at the Weekend campaign were to build the shoulder months, establish and promote short breaks, enhance visitor dispersal and inform visitors of all the wonderful things to see and do in Orkney during autumn and spring.
The campaign continues to prove very popular with visitors and its success is undoubtedly a reflection of the collaborative nature of the programme, which has drawn together some fantastic creative talent and expertise. This is a real boost to everyone involved and is testament to the way we approach our destination management in Orkney, which relies heavily on partnership working.
We lead on the Scottish Thistle Awards supported by a panel of industry representatives including the Aberdeen City and Shire Tourism Awards, Highlands & Islands Tourism Awards, the Association of Scottish Visitor Attractions (ASVA), the Hospitality Industry Trust Scotland, Scotland Food and Drink, Scottish Tourism Alliance, the Scottish Licensed Trade Association, sportscotland and Wild Scotland.
The countdown to the National Final in March is on….watch this space to find out who will take home the coveted national Working Together for Tourism award.
Find out more about the Scottish Thistle Awards at scottishthistleawards.co.uk.