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Visit Scotland | Alba
Article published 15/04/2020

Scots called to open their windows to visitors

We've launched a new social media campaign asking people across the country to open a window on Scotland and spread the love of their towns, villages and cities.

As people across the country stay at home, #AWindowOnScotland is urging residents to share online the sights they can see from their properties - creating a virtual vision of Scotland's towns, villages and cities, reminding everyone of what is waiting across Scotland when travel restrictions are lifted.

From the mundane to the sublime, we believe each view will create an authentic picture of Scotland and hope it will spread some joy between neighbours, friends and visitors, during these uncertain and challenging times.

Twitter users are asked to take a picture of a view from their property and post it using #AWindowOnScotland and their location (i.e #Stirling, #Aberdeen, #Glasgow etc).

It’s hoped the campaign will remind visitors, particularly Scots who holiday here and represent one of the country’s most important tourism markets, of the diverse landscape, vibrant cities and stunning scenery that is waiting for them when this isolation period ends.  

The campaign carries a very clear stay at home message – but will allow everyone to show their part of Scotland to the world – reminding future visitors that we’ll be waiting with open arms for their return. 

The tourism industry is facing its toughest-ever challenge at the moment, as the COVID-19 pandemic continues to cause national and international travel restrictions. We’re closely monitoring the situation as it develops to ensure we’re in the best position to work with the Scottish Government and other key partners to manage what is happening as effectively as possible. 

When people are apart and feeling isolated, it is more important than ever to bring them together in an act of solidarity to show the warm, welcoming and friendly spirit of Scotland’s people.

AWindowOnScotland will spread the love of our hometowns, villages and cities from across Scotland to our friends, neighbours and visitors and expand the window for the world during this challenging time.

We continue to closely monitor the impact of Coronavirus on the industry to work with the Scottish Government and key partners as we move forward. We hope this campaign will offer tourism businesses an outlet to showcase their own views of Scotland and inspire visitors to see them for themselves when they can in the future.

Malcolm Roughead, Chief Executive, VisitScotland

Advice and support

We're here to support your business during this challenging time and doing everything we can to help in a rapidly evolving environment, including providing industry data and feedback, advice and support.

To help advise Scottish tourism businesses on the situation we've set up a dedicated coronavirus (COVID-19) advice page