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Visit Scotland | Alba

The opportunity

We are inviting events and festivals to partner with the Year of Coasts and Waters 20/21. 

If your event or festival aligns well with the theme, join the Partner Events Programme and benefit from the #YCW2021 promotional platform for FREE, whilst helping to promote Scotland in partnership.

In 20/21, Scotland will celebrate its coasts and waters. The Partner Events Programme aims to put a spotlight on the widest range of public-facing events and festivals connected with the theme, each showcasing our wonderful waterside places and spaces across Scotland.

From beautiful coasts, beaches, lochs and rivers to the industrial heritage of our canals, mills and harbours, to our spectacular food and drink, Scotland’s coasts and waters have shaped our culture, our stories and our way of life. 

Help tell our Coasts and Waters story

  • It's completely FREE

    This FREE opportunity will align your event with the year and benefit from associated promotional activity.

  • List on

    You’ll benefit from an event listing on, our global website which attracts over 22 million visitors per year.

  • Even more opportunities

    Partner events have the potential to be included in our wider #YCW2021 promotional activity, which ranges from social media tweets to media updates and content blogs.

  • Make an extra splash

    Becoming part of the #YCW2021 collaboration can help your event or festival attract more attention and make an extra big splash in 2021.

Is your event eligible?

To join the Partner Events Programme your event or festival must:

  • be public-facing;
  • appeal to locals and visitors alike;
  • take place in Scotland during 20/21;
  • have confirmed dates;
  • be relevant to the coasts and waters theme;
  • celebrate at least one of the programme strands (our natural environment and wildlife; our historic environment and cultural heritage; activities and adventure; food and drink);
  • ensure all appropriate licences and permissions are in place; follow appropriate best practice with regards to sustainability

Please note, we are not able to list certain types of events such as: specialist classes; workshops or courses that last more than one day; industry conferences; guided tours; and permanent exhibitions. For a full list please visit submit an event.

For tourism businesses with aligned activity or product that is not an event or festival this opportunity is not for you, but please register for a business listing or update your existing listing to reflect your coasts and waters 2021 aligned product.

Please note festivals or events with multiple individual listings should only register their main festival, ensuring copy is provided that showcases your coasts and waters relevant programme.

Confirmed Partner Events will be provided with the relevant toolkit to help them align their communications with the #YCW2021 campaign.

How to sign up

You can sign up to the YCW20/21 Partner Programme here. 

On successful submission of your application you will receive a confirmation message on screen as well as a confirmation email. The Themed Years team will be in touch soon after you've submitted your application to gather any additional event information.

Please note, your event details are added via the events data gathering services of The List and are subject to their terms and conditions and may be syndicated to other client websites and marketing outlets which subscribe to The List's data feed.

Unless specifically stated, an event listing on and mobile applications do not imply any funding or endorsement of the event by ourselves.