Skip to main content
Visit Scotland | Alba

We’re closely monitoring the Coronavirus (COVID-19) situation as it develops. We recognise this is a very challenging time for the industry as a whole and for you as individuals. 

You can get the most up-to-date information on COVID-19 in Scotland at the Scottish Government website

For wider advice for the events and festivals sector please go to the dedicated Coronavirus guidance specifically for events and festivals. The page also has specific guidance providing practical tips to help events communicate through the Coronavirus

For wider advice for the tourism industry please go to the VisitScotland coronavirus advice page.  

The opportunity

We are inviting events and festivals to partner with the Year of Coasts and Waters 2020. 

If your event or festival aligns well with the theme, join the Partner Events Programme and benefit from the #YCW2020 promotional platform for FREE, whilst helping to promote Scotland in partnership.

In 2020, Scotland will celebrate its coasts and waters. The Partner Events Programme aims to put a spotlight on the widest range of public-facing events and festivals connected with the theme, each showcasing our wonderful waterside places and spaces across Scotland.

From beautiful coasts, beaches, lochs and rivers to the industrial heritage of our canals, mills and harbours, to our spectacular food and drink, Scotland’s coasts and waters have shaped our culture, our stories and our way of life. 

Help tell our Coasts and Waters story

  • It's completely FREE

    This FREE opportunity will align your event with the year and benefit from associated promotional activity.

  • List on VisitScotland.com

    You’ll benefit from an event listing on VisitScotland.com, our global website which attracts over 22 million visitors per year.

  • Even more opportunities

    Partner events have the potential to be included in our wider #YCW2020 promotional activity, which ranges from social media tweets to media updates and content blogs.

  • Make an extra splash

    Becoming part of the #YCW2020 collaboration can help your event or festival attract more attention and make an extra big splash in 2020.

Is your event eligible?

To join the Partner Events Programme your event or festival must:

  • be public-facing;
  • appeal to locals and visitors alike;
  • take place in Scotland during 2020;
  • have confirmed dates;
  • be relevant to the coasts and waters theme;
  • celebrate at least one of the programme strands (our natural environment and wildlife; our historic environment and cultural heritage; activities and adventure; food and drink);
  • ensure all appropriate licences and permissions are in place; follow appropriate best practice with regards to sustainability

Please note, we are not able to list certain types of events such as: specialist classes; workshops or courses that last more than one day; industry conferences; guided tours; and permanent exhibitions. For a full list please visit VisitScotland.com submit an event.

For tourism businesses with aligned activity or product that is not an event or festival this opportunity is not for you, but please register for a VisitScotland.com business listing or update your existing listing to reflect your coasts and waters 2020 aligned product.

Please note festivals or events with multiple individual listings should only register their main festival, ensuring copy is provided that showcases your coasts and waters relevant programme.

Confirmed Partner Events will be provided with the relevant toolkit to help them align their communications with the #YCW2020 campaign.

How to sign up

To sign up to the YCW2020 Partner Programme, please contact louisa.finch@visitscotland.com

On successful submission of your application you will receive a confirmation message on screen as well as a confirmation email. The Themed Years team will be in touch soon after you've submitted your application to gather any additional event information.

Please note, your event details are added via the events data gathering services of The List and are subject to their terms and conditions and may be syndicated to other client websites and marketing outlets which subscribe to The List's data feed.

Unless specifically stated, an event listing on VisitScotland.com and mobile applications do not imply any funding or endorsement of the event by ourselves.