Themed Years case studies

In 2022, a wide range of businesses and organisations made the most of Scotland's Year of Stories. During the Themed Year, they told their stories through online content, campaigns and other activities.

The Year of Coasts and Waters ran throughout 2020 and 2021. Businesses and organisations used it to inspire, engage and enhance the visitor experience.

As part of Year of Coasts and Waters 20/21, we highlighted the growing trend for water wellness. Evidence showed that people were trying new activities. It also showed they were taking active steps to look after their health and wellbeing using our coasts and waters. We created five case studies highlighting businesses that were making the most of the trend. This includes activities such as paddleboarding and photography.