Themed Years case studies
Read business case studies from Scotland's Year of Stories 2022 and Year of Coasts & Waters 20/21.
How to maximise the Themed Year opportunity
Themed Years celebrate the very best of Scotland and its people
Case studies - Year of Stories 2022
In 2022, a wide range of businesses and organisations made the most of Scotland's Year of Stories. During the Themed Year, they told their stories through online content, campaigns and other activities.
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Scotland’s Themed Years have been running since 2009 as a way to celebrate a particular side to Scotland that deserves recognition.
Case studies - Year of Coast and Waters 20/21
The Year of Coasts and Waters ran throughout 2020 and 2021. Businesses and organisations used it to inspire, engage and enhance the visitor experience.
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Case studies - Water wellness
As part of Year of Coasts and Waters 20/21, we highlighted the growing trend for water wellness. Evidence showed that people were trying new activities. It also showed they were taking active steps to look after their health and wellbeing using our coasts and waters. We created five case studies highlighting businesses that were making the most of the trend. This includes activities such as paddleboarding and photography.