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Visit Scotland | Alba

Our Industry and Destination Development directorate's remit is to develop and maintain direct relations with a wide range of partners, with the main aim of making sure that tourism is seen as an important and valuable industry for Scotland. It does this through influencing a range of partners and stakeholders including tourism businesses, travel trade, industry bodies, Destination Management Organisations and local authorities.

There are three departments in this directorate:

Led by Denise Hill, the Engagement team is responsible for the operational delivery of VisitScotland’s Quality Assurance Scheme and also offers support and advice to a mixed audience of tourism businesses. They also work on route development and partnerships, global intermediary marketing strategy, internationalisation platform and intermediary account strategy and global travel trade strategy and delivery.

Led by Manuela Calchini, the Information team is responsible for the VisitScotland iCentre network and aims to provide excellent face to face customer service and inspired information to visitors. The team also manages our retail and ticketing offering and the VisitScotland iKnow Partner programme development and delivery.

Regional Leadership and Development
Led by Ken Massie, the Regional Leadership and Development team is responsible for our approach to quality, infrastructure, investment and destination development and the Tourism Development Framework. Management and delivery of the Scottish Government’s Rural Tourism Infrastructure fund sits with this team. The team leads the engagement with local authorities, destinations, business and sectoral organisations and coordinates our support of these bodies. 

Director of Industry and Destination Development – Riddell Graham

Riddell started working in tourism in 1978 as assistant tourist officer with Borders Regional Council and then through the ranks and a host of related jobs to Chief Executive of Scottish Borders Tourist Board, a post he held from 1996 to 2005.

He joined VisitScotland in April 2005 as Director of Strategy, Partnership and Communication, responsible for helping to shape the Scottish Executive's Tourism Strategy for Scotland, developing and enhancing partnerships locally and nationally with key industry and public sector organisations and bodies.

He took up his current role as Director of Partnerships in June 2010, this became Industry and Destination Development in 2018.

Riddell is based at:

Ocean Point One
94 Ocean Drive

Riddell Graham's Register of Interests

Published July 2015