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Visit Scotland | Alba

Our Industry and Destination Development directorate's remit is to develop and maintain direct relations with a wide range of partners, with the main aim of making sure that tourism is seen as an important and valuable industry for Scotland. It does this through influencing a range of partners and stakeholders including tourism businesses, travel trade, industry bodies, Destination Management Organisations and local authorities.

There are three departments in this directorate:

Led by Denise Hill, the Engagement team is responsible for the operational delivery of VisitScotland’s Quality Assurance Scheme and also offers support and advice to a mixed audience of tourism businesses. They also work on route development and partnerships, global intermediary marketing strategy, internationalisation platform and intermediary account strategy and global travel trade strategy and delivery.

Led by Tracey Beveridge, the Information team is responsible for the VisitScotland iCentre network and aims to provide excellent face to face customer service and inspired information to visitors. The team also manages our retail and ticketing offering and the VisitScotland iKnow Partner programme development and delivery.

Regional Leadership and Development
Led by Ken Massie, the Regional Leadership and Development team is responsible for our approach to quality, infrastructure, investment and destination development and the Tourism Development Framework. Management and delivery of the Scottish Government’s Rural Tourism Infrastructure fund sits with this team. The team leads the engagement with local authorities, destinations, the Scottish Government and politicians, business and sectoral organisations and coordinates our support of these bodies. 

Director of Industry and Destination Development – Rob Dickson

Rob Dickson, is a highly experienced individual who has held senior roles in SBC - most recently Executive Director (Corporate Improvement & Economy) at Scottish Borders Council (SBC) - and before that in the Royal Borough of Kingston Upon Thames (RBK).

More recently he was pivotal in setting up the South of Scotland Enterprise Agency (SOSE), he has led on economic development in the Scottish Borders helping to deliver the Borderlands Inclusive Growth Deal, and has also worked closely with stakeholders and public agencies across Scotland.

Prior to SBC and RBK, Rob worked at the Energy Saving Trust and has also carried out military service for three years with The Royal Scots.

Rob will be based at:

Shepherds Mill
Whinfield Road