Why work for VisitScotland?
Our roles are as diverse as Scotland itself, bringing together expertise from across disciplines to make a positive and lasting impact.
When you join VisitScotland, you’ll be part of an organisation that:
Explore your potential
Work with us
At VisitScotland, our people are central to everything we do. We are proud to be a purpose led organisation, supporting Scotland’s visitor economy while creating a workplace where everyone can thrive. As Scotland’s national tourism and events organisation and an economic growth agency, we offer meaningful careers that contribute to places, communities and sustainable growth across the country.
Our people help shape how Scotland is experienced by the world, and how we work together matters just as much as what we deliver. Life at VisitScotland means collaborating, building relationships, sharing knowledge, and working together to achieve the same goal – to grow the visitor economy. Join us.
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Puts people first
Creating a supportive, inclusive environment where everyone feels valued and respected.
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Is purpose driven
Contributing directly to the growth and sustainability of Scotland’s visitor economy.
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Invests in development
Supporting learning, professional growth and future leadership.
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Works flexibly
Promoting balance through hybrid working, flexible arrangements and the right to disconnect.
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Operates across Scotland
Offering opportunities in locations throughout the country, with most roles advertised Scotland wide.
Every role makes a difference
Whether your job involves creating a new marketing campaign or working with major global events or writing code for our digital products and services, each role at VisitScotland is vital to our success. From finance and legal, to HR, communications, and marketing – all our staff are part of one team.
Read our people and culture plan
Our people and culture plan is a bold and thoughtful roadmap designed to complement our Corporate Plan, 2025-2028.
This plan is more than a strategy; it is a commitment. A commitment to fostering a culture of inclusion, respect, and continuous growth. It reflects the voices of our employees, the values we stand for, and the aspirations we share for a more connected, agile and purpose-driven organisation.
Our people and culture plan
Published May 2026
The themes outlined in our people and culture plan 2025-2028 support the achievement of our strategic goals.
