1. What will the Tourism and Hospitality Industry Leadership Group do?
The group will build on the partnership approach of the Scottish Tourism Emergency Response Group (STERG). This group led the industry’s response to the COVID-19 crisis.
The Tourism and Hospitality Industry Leadership Group brings industry representatives together with public agencies. It will help drive recovery and sustainable growth across both tourism and hospitality in the long term.
The group will support work to grow the value and enhance the benefits of tourism across Scotland. At the same time, it will deliver the very best for visitors, businesses, and communities.
This includes considering the four key priorities of Scotland Outlook 2030:
- Passionate people
- Thriving places
- Diverse businesses
- Memorable experiences