Picture the scene...
Rows of tables, giant countdown screens, and a hall buzzing with conversation. Passionate Scottish tourism businesses came together with travel buyers from across the world.
Our annual flagship travel trade VisitScotland Connect, supported by Visit Glasgow, took place at the SEC in Glasgow - proudly recognised as a UNESCO City of Music, on Wednesday 14 and Thursday 15 April. This year’s theme celebrated Scotland’s rich musical heritage and culture. Attendees were treated to a line-up of artists, bands and curated playlists - offering a taste of the city and Scotland’s vibrant music scene throughout this year’s event.
Just as music connects people, so too does VisitScotland Connect.
Since its inception, the event has brought Scottish tourism businesses together with international and domestic buyers for two full days of in-person meeting. But more than an event, VisitScotland Connect is a catalyst, opening doors to new markets, new relationships, and new opportunities that drive meaningful and sustainable tourism growth.
Marketing Director, Jill Walker opened the event, highlighting the vital role VisitScotland Connect plays in strengthening the partnerships that underpin Scotland’s visitor economy. At its heart, the event reflects an industry built on collaboration - between destinations and tour operators, accommodation and experience providers, and communities and global partners.
