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Article published 03/03/2025

Still time to get your tickets

Tickets are on sale for the South of Scotland Destination Alliance’s (SSDA) 2025 conference. Taking place on 19 March 2025 at The Peebles Hydro in the Scottish Borders, the conference offers a packed programme of inspiring speakers, insightful panel sessions, and hands-on activities for guests. 

This year's speakers will be showcasing innovative ways to attract visitors year-round while respecting local landscapes and communities. It will also showcase effective storytelling of the Scottish Diaspora with insights demonstrating a commitment to creating meaningful and high-quality visitor experiences.  

Find out more about the event

What to expect 

Following the unveiling of the South of Scotland Responsible Tourism Strategy 2025-2035 at last year’s conference, this year the focus will remain on the four pillars of the South of Scotland Responsible Tourism Strategy:  

  • inspire 

  • develop 

  • responsible 

  • support 

The conference will revolve around these four strands of the strategy with the aim of sharing experience, learning and inspiring new local collaborations between businesses. The Responsible Tourism Strategy will underpin all agency work in the South of Scotland over the next decade. 

Keeping with the Responsible Tourism theme, SSDA are offering those living in Dumfries & Galloway a free bus transport option when you attend the SSDA Conference in March.

Find more information about the conference and get your ticket on SSDA’s website

"The South of Scotland is an incredible region, with a wide tourism offering.

The past year has seen international tourism return in record numbers nationwide and while there are many positive developments in the region, we know that the cost of living and doing business remains a challenge for our valuable sector.

At this time, it is vital that we embrace these opportunities to share knowledge and seek collaboration to help us achieve the aims of the South of Scotland Responsible Tourism Strategy.”

Gordon Smith, Destination Development Director, VisitScotland

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