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Visit Scotland | Alba
Article published 20/03/2024

Working together to showcase Scotland

Partnership marketing has become an increasingly crucial part of our activity to position Scotland as a "must visit, must return" destination.

Not only does collaboration make economic sense, it also allows us to reach more people and help promote our vibrant and diverse tourism and events offering to a wider range of audiences. 

Over the past year we've worked with a host of organisations including Hostelling Scotland, LNER, ScotRail and the Beano to encourage people from right across the UK, and beyond, to discover all that Scotland has to offer.

To share more about our work in this area, and the impact it has had, we’ve launched a new video series called StatShot.

It helps brings to life the different elements of our work, sharing some of our success and how we're helping to grow the visitor economy. 

You can check out our first video which focuses on partnership marketing and keep your eyes peeled for more coming soon.

StatShot series | partnership marketing 

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