Skip to main content
Visit Scotland | Alba
Article published 06/02/2024

Caroline Warburton, Destination Development Director

Caroline Warburton

I’m delighted to share our first Dundee and Angus Regional Update of 2024. This update highlights some of the ways we’ve promoted the region over the last six months, and how we have support the industry with news and opportunities.

2023 was a great year for high-profile events: BBC Radio 1's Big Weekend, 2023 UCI Cycling World Championships Gran Fondo race and V&A Dundee's Tartan exhibition, all of which drew thousands of visitors to the region, but also put the region in front of millions of online viewers.

Looking ahead to 2024, it's a year of anniversaries with the 200th anniversary of HMS Unicorn in Dundee, the 100th anniversary of the Caird Hall, and 10 years of Dundee’s status as UNESCO City of Design – a mere youngster compared to the others. Spring is on its way when the snowdrops appear at Glamis Castle and their Snowdrop Festival this month is an important event to start the year. Golfers will flock to Carnoustie in July when Carnoustie Golf Links hosts The Senior Open. All provide excellent opportunities for us to promote the region and ensure that visitors – new and returning – have Dundee and Angus on their holiday map.

We work closely with partners in the region to share your news nationally and national opportunities locally, so do keep in touch through Angus Tourism Cooperative and the Dundee Tourism Partnership. Make sure you’re up to date by joining our regional industry Facebook groups, subscribing to our e-newsletter or connecting through LinkedIn.

All the very best for a successful 2024. 


Marketing Dundee and Angus

  • New Dundee and Angus blogs

    Check out some of our new and refreshed blogs on featuring Dundee and Angus:

  • Handy pages for visitors on

    The team at have been reviewing and updating some of our key pages for the region. These are handy to share with your visitors or link to on your website.

    They include information on how to get to Dundee and Angus, where to go and where to stay:

  • Email marketing

    Dundee and Angus continues to feature within our email programme to over one million global contacts, across 15 markets and five languages. Each email is designed with seasonality and geographic spread in mind, while promoting responsible tourism.

    Our emails signpost to businesses and places in Dundee and Angus, highlighting experiences and travel inspiration.

Working in partnership with ScotRail and the Beano

"Blam to the max" days out in Dundee & Angus

Dundee and Arbroath featured in our recent marketing activity with ScotRail and Beano to promote sustainable family days out.

They featured in the Scottish Daily Express and the Daily Record newspaper and online.

All this promotional activity was designed to captivate our family audience and signpost to a dedicated webpage on

Check out our totally cool days out page

Beano campaign screenshot Dundee

Dundee and Angus on social (July – December 2023)

2.55 million reach

Number of times Dundee and Angus content reached people on their social channels

452,660 engagements

Reactions, likes, comments, shares and saves of Dundee and Angus posts

Reach of 126,300+

Top performing post by reach on Instagram was an image of the wildflower meadow at Morgan Academy

Dundee and Angus Global PR coverage

Our Global PR team works to promote Dundee and Angus and Scotland across key travel and lifestyle media. In the last six months, the team have shared information and press releases to more than 2,500 media contacts in the UK, North America, Germany, France, China, Australia, and the UAE.

The team pitch ideas to media contacts throughout the year, handle enquiries and requests from global media, and attend events such as the World Travel Market in London. 

The team also host press visits across Scotland to generate coverage that truly reflects all the country has to offer.

Glamis Castle article

Coverage in French magazine L'obs featuring Glamis Castle


Global PR "in the news" highlights


Our UK team worked with media on a story featuring Scotland’s best summer beaches. The Mail online published a story which included Lunan Bay in Angus as well as Lunan House Hotel as a local place to stay.  

Read the story at the Daily Mail Online

Around the release of the new Barbie film in July 2023, the UK team compiled a list of pink places to visit in Scotland. This included the Tartan exhibition at V&A Dundee. Coverage has appeared in print in The Sunday Post, the Daily Record online, as well as video content on the YouTube Channel of the Daily Record. 

Watch the promo film on YouTube

The Sunday Post mentioned V&A Dundee and the RSS Discovery in a pitch around exploring cities.

North America

An extensive feature was published in the New York Times putting a modern twist on Scottish traditions. The piece highlights tartan and V&A Dundee. The feature also includes mention of Arbikie Distillery in Angus and its “hardcore sustainability practices” creating the world’s first climate positive spirits and a rye whisky.

The North American team hosted a press visit for Condé Nast Traveler in June and subsequently Scotland was widely featured in an article looking at tartan and the kilt. It details the Tartan exhibition at V&A Dundee, noting the exhibition’s use of classic tartan patterns in high fashion.


We supported Stephanie Condis on a press trip to Dundee looking at Verdant Works and the story of Dundee's Industrial textile and social heritage. Her visit led to coverage in French magazine L'obs.

Angus was also represented by Glamis Castle with a "Dracula trail" piece in Geo.

Dundee and Angus corporate press coverage

We continue to support the region by sharing local news through our corporate channels, including recent reports about the impact that both V&A Dundee and Radio 1’s Big Weekend have had on the city. More recently, we have provided supporting quotes as sponsor of the Event of the Year category at the Scottish Trad Music Awards, which took place at the Caird Hall in December.  

We also responded to media enquiries around the closure of our Dundee iCentre in September and in the same month announced the return of our successful travel trade event – Connect – in April 2024, encouraging local businesses to sign up.

Want to know more about Connect?

And as part of the Scottish Thistle Awards programme for 2023, we announced businesses shortlisted in the Central & East Thistle Awards in July and then revealed the winners at the Regional Final in September, which included Newton Farm Holidays in Forfar.

Find out who the winners were at the National Final

Newton Farm Holidays

Newton Farm Holidays in Forfar.


Visit our media centre for all our latest releases

Travel trade

Our intermediary marketing teams undertake an extensive annual programme of activity. This allows us to take Scotland to the world in collaboration with our network of global tour operators and travel agents. 

Take a look at some of the highlights from the last six months:

Find out more about Travel Trade events

Couple walk in gardens

Couple walk in the gardens of Forbes of Kingennie Country Resort, Kingennie


  • Our Intermediary Marketing Team held a travel trade workshop in Edinburgh and businesses from Dundee and Angus attended. These businesses are at the early stages of their travel trade readiness journey and the event was an important part of accelerating their development. It was a new event format which was designed for minimal costs and maximum engagement.

Related links