FEVO Sport Industry Awards
The FEVO Sport Industry Awards in London is the biggest night in the UK sport industry calendar. The championships picked up the Partnership Award for its work with Zwift, beating a strong competition.
Through Zwift’s gamified online fitness and e-sport platform, the transformational partnership merged the reality of the world’s largest cycling event to engage virtually with millions of cyclists across the globe.
It included the development of a bespoke virtual "Scotland" world. It also collaborated in the staging of a world first hybrid Cycling E-Sports World Championships. This was a physical event in Glasgow with athletes competing globally online in February 2023.
A further 26,000 E-sports events were promoted by Zwift. A total of 2.2 million rides were completed in the Scotland World covering 52 million kilometres (32 million miles), driving excitement and contributing to mainstream awareness.
