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Article published 26/04/2024

It was a night of triumph for the 2023 UCI Cycling World Championships last night, picking up the Partnership Award and Best Sporting Event at two separate award ceremonies.

FEVO Sport Industry Awards

The FEVO Sport Industry Awards in London is the biggest night in the UK sport industry calendar. The championships picked up the Partnership Award for its work with Zwift, beating a strong competition.

Through Zwift’s gamified online fitness and e-sport platform, the transformational partnership merged the reality of the world’s largest cycling event to engage virtually with millions of cyclists across the globe.

It included the development of a bespoke virtual "Scotland" world. It also collaborated in the staging of a world first hybrid Cycling E-Sports World Championships. This was a physical event in Glasgow with athletes competing globally online in February 2023.

A further 26,000 E-sports events were promoted by Zwift. A total of 2.2 million rides were completed in the Scotland World covering 52 million kilometres (32 million miles), driving excitement and contributing to mainstream awareness.

People on stage posing with an award

Credit: Sport Industry Awards 2024

E Awards 2024

At the E Awards 2024 in Edinburgh, the championships won Best Sporting Event for last August’s event.

The 2023 cycling event brought together 13 existing individual UCI Cycling World Championships. It welcomed more than 7,000 elite and amateur cyclists, including para-cyclists from 131 countries. Around 1 million spectators also attended the event.

This was unprecedented in scope and scale for cycling. It was one of the largest international sporting events hosted in the UK in 2023.

People on stage posing with an award

Credit: E Awards 2024


I’m absolutely thrilled the 2023 UCI Cycling World Championships has been honoured with these two awards.

We set our ambitions high to create something truly spectacular for the athletes, the fans and for the wider community with the first-ever combined UCI Cycling World Championships.

The recognition given by these awards reinforces our ambition and Scotland’s reputation as the perfect stage for events.

Paul Bush OBE, 2023 UCI Cycling World Championships Chair

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