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Article published 02/08/2023

A press release from IMG has announced the Hong Kong-based tech company FREED GROUP as the title sponsor for the 2023 FREED GROUP Women's Scottish Open. FREED GROUP is a technology innovator specialising in building proprietary marketplace enablement and enterprise application solutions with a global vision.

The tournament will take place at Scotland’s Dundonald Links from 3 - 6 August 2023.

The global reach of the Women’s Scottish Open will enable FREED GROUP to strengthen its business worldwide, extending beyond leading consumer brands and platforms to international sports and events.

The 2023 Women’s Scottish Open will serve as the milestone that declares FREED GROUP’s presence on the global stage, further advancing the company towards its mission of fundamentally modernising legacy organisations’ digital infrastructure and commercialisation capability around the world.

FREED GROUP’s contribution in the 2023 Women’s Scottish Open will provide the world’s best female golfers an invaluable opportunity to compete at the acclaimed Dundonald Links before the final major championship of the 2023 season.

Japanese star Ayaka Furue, on paper the shortest active player on the LPGA at five foot, will be standing tall as she returns to defend her title with six top five finishes under her belt already in 2023 and a tied eighth at last month’s KPMG Women’s PGA Championship.

person sitting in a golf course holding a trophy

Ayaka Furue, winner of the 2022 Women’s Scottish Open.

The success of the Women’s Scottish Open has been built through strong relationships and partnerships, so we are pleased to welcome the FREED GROUP as our new partners on the Women’s Scottish Open.

Together with Dundonald Links, who rightfully received so much acclaim from the players, spectators and media last year, we look forward to a great week celebrating and showcasing the very best of women’s golf against the glorious backdrop of the Ayrshire coastline.

Golf is huge contributor to Scotland’s economy as was proven by the £300 million economic activity from last year’s Summer of Golf. However, increasingly important is how tournaments such the Women’s Scottish Open help to deliver on the messages of sustainability, health and wellbeing and in supporting our communities.

We look forward to continuing to work with our partners to advance our successes in all these areas.

Paul Bush OBE, Director of Events at VisitScotland

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