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Article published 03/07/2023

New STV adverts to promote the Scottish Thistle Awards

A new advert featuring some of the winners from Scotland’s premier tourism and events awards will air on STV from today (3 July).

The 30-second advert will promote the Scottish Thistle Awards and shine a spotlight on best practice in responsible tourism in Scotland. 

The advert features footage and interviews with recent winners from the National Final of the Scottish Thistle Awards. Take a look at some of the businesses that feature in these adverts.

Wild Discovery, Aberdeenshire | Best Outdoor Adventure Experience

This award celebrates businesses that provide unforgettable, quality, and authentic experiences to their visitors who engage with the landscape and local communities in a positive and environmentally sensitive way.

Wild Discovery offers diverse wildlife watching experiences in and around Aberdeenshire, the Cairngorms and further afield, with a focus on connecting people with nature in a fun, engaging and sustainable manner.

Owners Dan and Rachel Brown talk about the “positive” step for their business in winning a Scottish Thistle Award.  

Wild Discovery

Promotional picture for Wild Discovery 

Take a look at what Wild Discovery offer

Glenmorangie House, Tain | Best Luxury Experience  

This award celebrates businesses bringing luxury to the Scottish visitor experience. The hotel offers bespoke high-end experiences, from communal dining and foraging to mixology masterclasses and whisky weekends located in the stunning Highlands landscape.

Stuart Smith, Glenmorangie Brand Home Manager said winning a Scottish Thistle Award is testament to the commitment of the team at Glenmorangie House in delivering a fantastic luxury experience.

Whisky glasses

People cheers with whisky glasses

Find out more about Glenmorangie' tourism offering

WeeCOOK Kitchen, Carnoustie | Best Eatery Experience  

The category celebrates restaurants and eateries that provide an exceptional customer experience and a quality food and drink offering, promoting local Scottish produce.

WeeCOOK was established in 2011 by head chef and owner Hayley Wilkes, a former sous chef in Gandolfi Fish.

Based at Barry Down Park, WeeCOOK Kitchen has built a strong reputation for great food and friendly atmosphere, with particular notoriety for its award-winning pies. Hayley describes winning a Scottish Thistle Award as a “validation” for the hard work of the team at WeeCOOK Kitchen.

weecook kitchen

WeeCOOK Kitchen

Find out more about WeeCOOK

Watch the 30 second edit of the STV advert

When can you see the adverts on the TV?

The advert will make its debut during Loose Women at around 12.45pm today (Monday 3 July). It will also air during the following programmes: 

  • Coronation Street, 8.30pm Monday 3 July 
  • The Chase, 5.30pm Tuesday 4 July 
  • Emmerdale, 7.30pm Wednesday 5 July 
  • For Your Eyes Only, 4.30pm Sunday 7 July 

Working with STV provides fantastic national coverage for the Scottish Thistle Awards and gives well deserved exposure to some of the most recent winners, who are excelling in their field and supporting us in achieving our ambitions to be a responsible tourism destination.

The advert brings to life the vast range of experiences on offer to visitors in Scotland. Whether it is quality local food and drink, exciting outdoor adventures, luxury experiences, or connecting with friendly and welcoming communities, the Scottish Thistle Awards celebrate all aspects of what makes Scotland a special and deeply enriching place to explore.

Cat Leaver, Head of Brand and Global Marketing, VisitScotland

It’s a pleasure to be sponsoring the Scottish Thistle Awards this year.

The tourism and events sector is incredibly important to Scotland’s economy, so we’re delighted to be working with VisitScotland to recognise best practice within this field, both through our award sponsorship and on-air promotion.

Danielle Kelly, Director of Strategy & Sales Scotland at STV

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