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Visit Scotland | Alba
Article published 24/01/2023

Caroline Warburton, Destination Development Director

Welcome to the first regional update of the year. In this update, we look at our key activity to support and promote tourism in Perthshire during the last quarter.  

Caroline Warburton, Destination Development Director, VisitScotland


As we start the new year, we find our industry facing new challenges and while it is likely these will continue in the months ahead, there is also much to build on and look forward to in 2023.   

We remain committed to doing what we can to support our industry. Whether it's bringing visitors to the region, offering support and guidance to businesses or working with partners to create opportunities for growth.  

Our marketing, funding and business support activities are all aimed at supporting recovery and the responsible growth of this important sector of the local economy.  

The last quarter has been a busy period in Perthshire – from the launch of our Great Days Out campaign to help boost visitor numbers during the winter months, to securing UK and international media coverage, supporting the Agritourism sector and celebrating the five Perthshire businesses crowned winners at the Scottish Thistle regional awards.  

Find out more in this update and how our work in the region is helping to support the ambitions of the national tourism strategy, Scotland Outlook 2030, for Scotland to be a world leader in 21st century tourism.

Marketing Perthshire

  • Great Days Out in Scotland

    This campaign offers discounted rail travel and entry to participating attractions in Perthshire. Running until the end of March, check out the toolkit on how you can submit an offer.

  • Influencer activity

    We teamed up with influencers Somewhere Wilder who visited Auchterarder and Dunkeld. They've shared posts on their social media channels of the trip. Take a look at their videos.

  • Set in Scotland guide

    In November we launched our updated Set in Scotland guide. The 52-page guide includes more than 150 films and features ten films shot in Perthshire. Download the Set in Scotland Guide.
  • New Perthshire blogs

    Some new and updated content added to featuring Perthshire:

  • New images of Perth

    Our multimedia team have captured some stunning new autumnal imagery. Search “Loch Faskally” and “The Hermitage” – all are free for you to download and use. You can find these images on our Digital Media Library.

  • New video featuring Perthshire

    In November we published a brand-new video of the top “5 things to do in autumn” which starts with a trip to Perthshire. It’s available to watch from our YouTube account.

Perthshire on social (October - December)

3.34 million reach

Number of times Perthshire content reached people on their social channels

189,610 engagements

Reactions, likes, comments, shares and saves on Perthshire posts

Reach of 219,500

Top performing post by reach on Facebook was a winter Coos’ day scene set in Blairgowrie

Regional corporate PR coverage

Our Corporate PR team work closely with Scottish and UK media to raise awareness of our work to promote Scotland and Perthshire to visitors and support for industry. 

Some of the highlights include: 

Consumer PR team highlights:

Hear from our regional iCentre teams

  • Perth iCentre

    Visitors to the iCentre in Perth received a warm welcome at our recent tasting event in December. Our Piper for the day - Katie of Perth & District Pipeband - played outside attracting a lot of people into the iCentre, to find some more treats waiting for them. Rascals Cafe, the Perth Gin Distillery Co and Stewarts Scotland provided snacks and drinks for our visitors. We also ran a discount on our retail throughout the day.

    The event coincided with the annual Perth 5k Santa Run, which our very own Claire Gaspar helped to do a pre run warm-up on stage. 

    Pop in and say hello to our iCentre teams in Perth and Pitlochry - they'd all love to hear from you.

Perthshire Thistle Award winners

Good luck to all the Thistle Award finalists from Perthshire who will go on to complete at the Scottish Thistle Awards National Final on 9 February 2023 at Edinburgh International Conference Centre.

Scottish Thistle Awards regional winners featuring Perthshire
Regional Thistle Winners. Image credit - Chris Watt Photography.

You can browse the 2022/2023 National Finalists on the Scottish Thistle Awards website.

Year of Stories highlights for 2022

  • Community Stories Fund campaign

    The Legend of the Kinnoull Hill Dragon event which took place in Perthshire was one of the many events supported by the Year of Stories Community Stories Fund.

    The events were promoted across various newspaper titles in October as well as display ads, social media posts and online articles.

  • Great Days Out campaign

    We partnered with News UK and Reach PLC to showcase a range of attractions through a series of online articles. The attractions featured were all part of our current Great Days out campaign.

    A series of articles went live across a range of national and regional newspapers. Birnam Arts and the Beatrix Potter Exhibition featured in The Sun and The Black Watch Castle & Museum featured in Perthshire newspapers and an online article in the Daily Record.

  • Industry Stories campaign

    In November we ran a campaign working with our previous Scottish Thistle Awards winners. This activity showcased the winners and their stories in articles across various newspapers and online websites:

Related links