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Visit Scotland | Alba
Article published 19/01/2023

It’s a new year and with that comes new goals, planning and lots of lists!

Our Partnership Marketing team are looking ahead to some new and exciting collaborations. Activity that will inspire and reach new audiences to visit Scotland.

Working in partnership is fundamental to our marketing strategy and reaching our goals. Read our previous article that explains this in more detail.

For now, here’s our list of current partner activity:

Coming soon:

Hilton Hotels

We teamed up with Hilton Hotels to promote incredible experiences across Scotland’s cities. Offering inspiration for a trip to Scotland in winter and featuring Hilton’s 19 hotels.

Our target audience was “food loving culturalists” and the "family market". We created a series of four articles in popular household magazines featuring Dundee, Aberdeen, Edinburgh, and Glasgow cities.

Take a look at the online articles - to share and inspire your visitors.

Museums Galleries Scotland | the results

Last year, we showcased museums and galleries across Scotland’s cities in a campaign with Museums Galleries Scotland (MGS).

It went so well that we’re doing it again. We're coordinating influencers to explore what’s on their doorsteps and to share the message that there is a museum or gallery in Scotland for everyone. 

Activity is due to begin in February.

Search the hashtag #MuseumsAreGo to keep track of what our inspiring content creators will be posting.

Museums Galleries Scotland | campaign stats


people reached


video views


additional views of their #MuseumsAreGo map

Coming soon:

  • Hostelling Scotland and UNILAD Adventure

    March will see a second burst of campaign activity working with Hostelling Scotland.

    We’re aiming to inspire people to use hostels when on a trip to Scotland, part of our support to help this sector recover from the impacts of COVID-19.

    We previously teamed up with a popular online influencer to help promote hostelling in Scotland. Hollie and her two, trusty, four-legged companions Hugo and Spencer otherwise known as "The Edinburgh Spaniels" stayed at Torridon, Ullapool and Achmelvich hostels. 

    We'll also be bringing in UNILAD Adventure to this activity to widen our reach, though a series of articles which will be available soon.

  • NorthLink Ferries

    In March we’re collaborating with NorthLink on a new campaign. Our activity will encourage off-season island adventures by ferry to the Orkney islands. 

    To assist us, we're working with popular influencers Craig and Aimee known as "Kinging It".  The two will post about their time in Orkney, highlighting it as an accessible and year-round destination. More to come on that.

  • LNER

    We’re working on some exciting campaign ideas with LNER to promote trips from London to Edinburgh.

    Aimed at the London market, we’re planning to showcase how easy it is to travel to Scotland for an unforgettable midweek break. Watch this space.

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