It’s a new year and with that comes new goals, planning and lots of lists!
Our Partnership Marketing team are looking ahead to some new and exciting collaborations. Activity that will inspire and reach new audiences to visit Scotland.
Working in partnership is fundamental to our marketing strategy and reaching our goals. Read our previous article that explains this in more detail.
For now, here’s our list of current partner activity:
Coming soon:
Hilton Hotels
We teamed up with Hilton Hotels to promote incredible experiences across Scotland’s cities. Offering inspiration for a trip to Scotland in winter and featuring Hilton’s 19 hotels.
Our target audience was “food loving culturalists” and the "family market". We created a series of four articles in popular household magazines featuring Dundee, Aberdeen, Edinburgh, and Glasgow cities.
Take a look at the online articles - to share and inspire your visitors.
4 Scottish Christmas markets every craft lover should visit
Read the article in full which features Edinburgh, Glasgow, Aberdeen, and Dundee.
Where to eat and drink when you have 48 hours in Scotland
Read the article in full which features Edinburgh, Glasgow, Aberdeen, and Dundee.
Our guide to the best bars and music venues in Scotland
Read the article in full which features Edinburgh, Glasgow, Aberdeen, and Dundee.
4 family adventures to enjoy on your next Scottish break
Read the article in full which features Edinburgh, Glasgow, Aberdeen, and Dundee.
Museums Galleries Scotland | the results
Last year, we showcased museums and galleries across Scotland’s cities in a campaign with Museums Galleries Scotland (MGS).
It went so well that we’re doing it again. We're coordinating influencers to explore what’s on their doorsteps and to share the message that there is a museum or gallery in Scotland for everyone.
Activity is due to begin in February.
Search the hashtag #MuseumsAreGo to keep track of what our inspiring content creators will be posting.
Museums Galleries Scotland | campaign stats
250,000
people reached
104,000
video views
2,431
additional views of their #MuseumsAreGo map
Coming soon:
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Hostelling Scotland and UNILAD Adventure
March will see a second burst of campaign activity working with Hostelling Scotland.
We’re aiming to inspire people to use hostels when on a trip to Scotland, part of our support to help this sector recover from the impacts of COVID-19.
We previously teamed up with a popular online influencer to help promote hostelling in Scotland. Hollie and her two, trusty, four-legged companions Hugo and Spencer otherwise known as "The Edinburgh Spaniels" stayed at Torridon, Ullapool and Achmelvich hostels.
We'll also be bringing in UNILAD Adventure to this activity to widen our reach, though a series of articles which will be available soon.
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NorthLink Ferries
In March we’re collaborating with NorthLink on a new campaign. Our activity will encourage off-season island adventures by ferry to the Orkney islands.
To assist us, we're working with popular influencers Craig and Aimee known as "Kinging It". The two will post about their time in Orkney, highlighting it as an accessible and year-round destination. More to come on that.
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LNER
We’re working on some exciting campaign ideas with LNER to promote trips from London to Edinburgh.
Aimed at the London market, we’re planning to showcase how easy it is to travel to Scotland for an unforgettable midweek break. Watch this space.
