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Visit Scotland | Alba
Article published 08/06/2023

Attracting more visitors

From browsing to booking, this update from Google provides useful tools and free products for businesses to use. These can help you attract visitors.

We’ve pulled together a short summary with links to more information.

This update is for restaurants, accommodation options, attractions, tour operators, and small businesses.

Keep your Google Business Profile up-to-date

A Google Business Profile allows your business to connect with customers in the moments that matter. Your profile is a web listing that shows who you are, what you do, and what you have to offer.

Why have a free Business Profile?

  • to stand out
  • to make it easy for people to do business with you
  • to keep customers coming back

Claim and verify your Business Profile to start reaping the benefits.

Verification helps ensure the accuracy of your business information across Google.

Plus, complete profiles are twice as likely to be considered reputable by customers.

Get started with your own Business Profile

Hotel free booking links

Hundreds of millions of travellers worldwide search for hotels on Google. Help your next guest find you and watch your direct bookings grow.

Show real-time rates and availability on Google and send customers to your website using Google’s free booking links. All at no cost from Google.

After you are live on Google’s free booking links, you will have the option to sign up for Hotel Ads. This is a paid for link on Google designed for hoteliers. 

How to get started with free booking links:

  • verify your hotel with a free Business Profile
  • highlight what you offer on your profile
  • connect your rates to display free booking links
Get started with Google’s hotel help centre

Showcase your restaurant

Hundreds of millions of diners and travellers worldwide also search for restaurants on Google Search and Maps.

Help people discover and choose your restaurant by:

Make it simple for customers to get food to take away or to dine-in, all from your Business Profile.

Google Things to do — attractions and tour operators

Google Things to do has made it easier for attractions and tour operator to list ticketing options and experiences. Making it easier for users to discover and book online.

Google Things to do directs users to your website to buy their admission or ticket entry.

This is available on Google Search results and Google Maps. Visitors can now find and compare ticket prices with even greater ease.

If you’re an attraction, tour operator, or activity provider, have a look at Google’s eight-minute “Travel on Air” episode for more advice.

Useful resources: 

  • Explore connecting to Google Things to do through one of its connectivity partners. The list of onboarded partners can be found on its website.
  • You can find out more about getting involved on Things to do or information on editing your Google Business Profile on its website.
  • Google’s eight-minute “Travel on Air” episode is available to view.

Using short form video

Short form video is an engaging way to capture user attention and showcase your business using YouTube Shorts.

YouTube Shorts sees 1.5 billion monthly logged-in users and over 50 billion daily views globally.

Google reports that a business that uploads both short and long form video will generate better watch time and subscriber growth.

Google is building user experiences for travel searches and is expanding the distribution of short form videos. Like those from YouTube Shorts onto Search, Discover, and other Google surfaces.

Get started on YouTube Shorts

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