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Visit Scotland | Alba
Article published 24/01/2023

Booking a self-catering holiday in Scotland

The Association of Scotland’s Self Caterers (ASSC) has launched EmbraceScotland. It's a new website designed to help visitors book self-catering accommodation across Scotland.

This is part of a new campaign called "Jackets Optional". The campaign features the website launch and a film, which showcases the best that Scotland has to offer, whatever the weather.

The website allows holidaymakers to book unique self-catering holiday cottages directly with operators. It gives holiday let owners a commission-free booking platform.

Take a look at the new EmbraceScotland website.

The film provides a legacy to build on VisitScotland’s Year of Stories 2022. It conveys that a self-catering holiday in Scotland can be about relaxation, or it can be an adventure. It could be an adrenaline rush, or it could be about getting away from everything you’re used to, whether you need a jacket or not.

Watch the new Jackets Optional consumer film on YouTube.

Scotland has so much to offer every visitor to our country. Unrivaled beauty, striking landscapes, peace and tranquility, and even occasional inclement weather.

We are delighted to launch our platform and accompanying film today, to showcase all that Scotland has to offer. Scotland has some of the best destinations anywhere in the world and we want to make it as easy as possible for people planning to visit to find them.

Fiona Campbell, Chief Executive of the Association of Self-Caterers

Digital channels play a significant role in marketing Scotland both domestically and internationally, helping consumers research and book their trips.

Our own research shows that people are seeking out emotional connections when they choose to travel. The EmbraceScotland film shows the variety of what’s on offer, year-round, to meet those needs and boost visitors’ wellbeing.

Vicki Miller, VisitScotland Director of Marketing

Doing things differently… a stay at Knoydart Hide and Knoydart House Studio Room begins from the moment you step into our world. The slow adventure starts with an individualised and direct personal booking experience to our award-winning honeymoon hideaways.

We know how important family and reconnection time is, it’s not just about the hot tub under the stars, the breakfast in bed views to die for or the dolphins escorting your ferry across the loch. We live and love to create magic for our guests.

Going under the radar and above the parapet to share with you our unique sense of place in the West Coast of Scotland where you can slow down beautifully. Cultures, traditions, landscapes, music and people all waiting to be discovered only through EmbraceScotland.

Jackie Robertson, Owner Knoydart Hide


Founded in 1978, the Association of Scotland’s Self-Caterers (ASSC) represents over 1,700 members, operating self-catering properties throughout Scotland, from city centre apartments to rural cottages, to lodges and chalets, to castles. 

The ASSC takes the leading role in advancing a vibrant and prosperous self-catering sector recognised as pivotal to the future of Scotland’s tourism economy.

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