Skip to main content
Visit Scotland | Alba

Help shape the future of business support on visitscotland.org. Giving feedback through our short survey only takes a few minutes.

Article published 23/12/2022

2022 has been another rollercoaster year for all those with connections to Scottish tourism. While the threat of COVID-19 may not have loomed quite as large, a series of new challenges arrived to hinder recovery and spark fresh concern for our valuable industry.

The cost of doing business and the cost of living have dominated headlines and become recognised phrases in our daily lexicon, at the same time they have put pressure on the fragile recovery of our sector.

Yet, despite this new adversity, we continue to be bowled over by the resilience and dedication of those within Scotland’s tourism and events industry.

As an industry, we have faced an onslaught of challenges and yet continued with professionalism and determination. Ensuring that visitors can make memories, escape the pressures of daily lives, and enjoy the best of Scotland.

It's already clear that 2023 will not be run of the mill. The country is adjusting and adapting to tough new financial circumstances that will impact both personal and professional wealth.

As we prepare to enter a new year, we want to give you our commitment that VisitScotland will once again do what it can to support the industry, whether that’s bringing people to Scotland, offering support and guidance to businesses, or creating opportunities for growth and investment.

Partnership and collaboration will be at the heart of everything we do. And we look forward to continuing to work with you.

Season’s greetings and all the very best for 2023.

Malcolm Roughead OBE, Chief Executive and Lord Thurso, Chairman, VisitScotland

Our festive image. Designed in house by our very own digital designer graduate Tessa Minshull.

Our festive image. Designed in house by our very own digital designer graduate Tessa Minshull.

Related links