Partnership marketing round-up
As the industry faces further challenges as a result of the cost of business crisis, after an incredibly difficult period during the pandemic, we’re continuing to support the sector. We're working to demonstrate the value of tourism across Scotland, in a responsible way, through our marketing activity.
Partnership marketing is a fundamental part of our wider marketing strategy. We’ve pulled together a summary of some of our recent activity to show how we’re helping make Scotland a must-visit destination for 2022 and beyond.
Our Partnership Marketing team (which includes Chris McDonald, John Murray and Jeremy Thomas as part of the wider Partners and Regions team) work with a range of businesses and organisations to combine forces and reach a broader audience.
This approach allows us to inspire new audiences, strengthen our relationship with national stakeholders and ultimately to grow our share of the domestic market.
It’s crucial for us that we work with partners that share our responsible tourism ambitions and support our work to promote seasonal and geographic spread. By doing this we can co-ordinate the right product and experience(s) to our marketing activity, therefore maximising the opportunities.
Here's a round up of our recent activity: