With the summer holidays well underway and with the nice weather we’ve been experiencing recently, we’ve launched the next phase of our “Keep Scotland Unspoiled” campaign.
The campaign will help both visitors and locals enjoy Scotland safely and responsibly. It will also continue our support of the recovery of Scotland’s tourism industry, in a responsible way.
As before, we’ve got a mix of activity from social media, local radio and digital advertising to encourage greater access to and enjoyment of Scotland's outdoors. All our activity will use #RespectProtectEnjoy.
Please note: We work with influencers to create certain content as part of our activity. Any of their statements, or any of their content outside the scope of our collaboration might not necessarily reflect our views.
From this month (July) through until September we’re working with some top travel content creators including:
- @eilidhcameron focusing on the Scottish Outdoor Access Code (SOAC) and wildlife
- @TravelTwo_ focusing on SOAC and water safety
- @somewherewilder focusing on SOAC and camping
- @hebrideanbaker focusing on SOAC and water safety
Tourism has a vital role in achieving Scotland’s ambition to be net zero. We must also ensure Scotland remains inclusive, communities are involved, and our natural and cultural heritage is protected for future generations.
