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Article published 09/11/2022

Driving recovery and sustainable growth

Representatives from across the public, private and third sectors will sit on a new group set up to champion Scotland’s ambition to be a world leader in 21st century tourism.

Membership of the Tourism and Hospitality Industry Leadership Group (ILG) was announced today at Scotland’s Tourism Industry Conference 2022, organised by the Scottish Tourism Alliance, Association of Scottish Visitor Attractions (ASVA) and Hospitality Industry Trust (HIT) Scotland.

The ILG brings industry representatives together with public agencies to help drive recovery and sustainable growth across both tourism and hospitality in the long term.

Members will help consider delivery of the national tourism strategy, Scotland Outlook 2030, and its four key priorities – passionate people, thriving places, diverse businesses and memorable experiences.

It will also examine how tourism and hospitality can contribute to the Scottish Government’s National Strategy for Economic Transformation (NSET).

The ILG will be co-chaired by the Tourism Minister Ivan McKee and the Chief Executive of the Scottish Tourism Alliance, Marc Crothall.

The new Tourism and Hospitality Industry Leadership Group will help us deliver on our ambition to make Scotland a world leader in 21st century tourism, and support the hospitality sector.

The sector has shown incredible resilience and adaptability in the past few years as it felt the pandemic bite harder than many others. Yet despite these immense pressures, it has always readily worked with us, sharing intelligence and alerting us to risks.

I look forward to continuing that work with industry experts to build a resilient, sustainable sector which creates new, exciting opportunities across Scotland, and which can deliver on the ambitions of our tourism strategy, Scotland Outlook 2030, and our National Strategy for Economic Transformation.

Tourism Minister, Ivan McKee

Background information

The ILG will build on the successful partnership approach of the Scottish Tourism Emergency Response Group (STERG), which was set up to respond to the COVID-19 crisis.

While STERG will no longer meet in its current format beyond the end of the year, all partners involved in the group will continue to provide advice and guidance for tourism businesses.

Further information

The first meeting of the Tourism and Hospitality Industry Leadership Group will take place on 23 November.

Go to our ILG page for full details of the industry members involved and more information.

You can also read more on the Scottish Government website.

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