Boosting the city's green credentials and supporting its visitor economy
Today (24 October), the Sustainable Tourism and Conventions Action Plan was launched by Glasgow Life in association with VisitScotland and The Travel Foundation, demonstrating Glasgow's commitment to becoming one of Europe's most sustainable cities, enhancing its reputation as a leading international destination for responsible business and leisure tourism.
Glasgow already has a strong track record of innovation and action in the field of sustainability and the Action Plan aims to drive and accelerate further positive climate change to create a stronger, regenerative circular economy.
Aligned to the Glasgow Declaration announced at COP26 - the UN Conference on Climate Change - the Action Plan has been created to support Glasgow in meeting Scotland's NetZero target and the United Nations Sustainable Development Goals (SDGs).
The plan sets out the key actions being undertaken to help the city's tourism and conventions industry partners reduce environmental impact by improving the sustainability of their practices, products and services.
At a time when recovery from the impacts of the pandemic continues to be a priority, the Action Plan also aims to support economic renewal to boost industry performance by attracting responsible visitors and business events to Glasgow.
Latest tourism insights reveal that sustainability is an increasingly important consideration for travellers choosing destinations for both business and leisure. Research findings demonstrate a rapid rise in global consciousness of the impact of travel and trade, which is linked to a growing desire to support responsible venues, hotels and events. Destinations and their business communities that embrace a change for good and adopt more sustainable practices are therefore more attractive to customers.