Golf events deliver significant economic benefit
The Genesis Scottish Open is set to tee off this week (7 July 2022) bringing an estimated 70,000 golf fans to Scotland’s Golf Coast.
Taking place at the Renaissance Club in East Lothian, it is set to be the strongest staging of the event in its history, with nine of the top ten players in men’s golf teeing it up as part of the historic co-sanctioning of the event by the PGA Tour and DP World Tour (formerly European Tour).
It's the fourth consecutive year that the tournament is taking place The Renaissance Club and the sixth time the event has been held in East Lothian, delivering significant economic benefit to the region and Scotland as a whole.
As well as delivering significant economic benefit, we hope the event will also entice more female golfers to Scotland’s world-famous courses.
The region which boasts 21 courses within 30 miles of coastline is set to benefit from another major tournament this summer when Muirfield hosts the AIG Women’s Open in August, with around 36,000 golf spectators expected to attend.
The economic value of golf tourism to East Lothian is more than £20 million and it supports more than 600 jobs.
2022 is an incredible year for golf in Scotland and East Lothian is set to benefit from hosting two major golf tournaments this summer.
Golf tournaments provide the perfect stage to showcase Scotland’s first-class golf regions and courses to the world and fans from around the world will be able to enjoy stunning images of East Lothian as the tournaments take place.
Golf is one of Scotland’s major selling points to visitors with a passion for sport, with no other country able to match our history or heritage in the game.
This exposure is vital if we want to maintain global interest in Scotland’s golf offering and encourage enthusiasts, both men and woman, to make Scotland their number one choice for a golf break.
It's an exciting year for golf tourism on Scotland's Golf Coast. With two major golf events – the Genesis Scottish Open again at The Renaissance Club in July and AIG Women’s Open for the first time at Muirfield in August – the eyes of the golfing world will be on East Lothian providing the region with an unprecedented level of exposure.
Scotland's Golf Coast, the golf tourism marketing alliance comprising golf clubs and accommodation providers, has successfully navigated the past couple of years with support from the VisitScotland Destination and Sector Marketing Fund, with members now reaping the rewards of that resilience and endeavour.
2022 is already proving to be a strong year, but our primary focus is now ensuring 2023 and beyond is even better. A robust, varied, and flexible marketing strategy across all online and offline channels will optimise the high-level profile of the two major championships so that our website users, database numbers, enquiries and hopefully resulting bookings will all see an increase throughout this period.
Scotland’s summer of golf
Scotland’s summer of golf which sees five major golf events staged across five consecutive weeks gets underway with the Genesis Scottish Open at the Renaissance Club in East Lothian.
It's followed by The 150th Open at The Old Course in St Andrews from 10-17 July.
The Senior Open presented by Rolex takes place at Gleneagles in Perthshire from 21-24 July and then the Trust Golf Women’s Scottish Open is being held at Dundonald Links in North Ayrshire from 28-31 July.
The final event is the AIG Women’s Open at Muirfield from 4-7 August.