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Article published 03/10/2022

New pilot programme

The Gateway Innovation Fund aims to provide financial assistance by way of a cash grant to a UK-registered Destination Management Organisation (DMO), UK based tourism supplier or transport carrier in order to deliver international marketing activity for a specific inbound gateway or region.

The Fund is a new pilot programme for UK-based operators with proven experience of working in international markets.

Who can apply?

VisitBritain is seeking applications from DMOs that can:

  • Promote and market to an international consumer audience
  • Deliver a fully integrated consumer facing marketing campaign in one of the following VisitBritian 'GREAT' markets: France, Germany, Spain, member-states of the Gulf Co-operation Council (GCC) Kuwait, Saudi Arabia, United Arab Emirates (UAE) or The United States.
  • Inspire and rally local industry to get involved, plan and deliver this campaign on behalf of the gateway destination or region
  • Supplement the campaign budget with additional funding made up of cash and marketing in kind to the value of 2:1
  • Provide post-campaign quantitative evaluation results

Further information on the Fund

The Fund is a competitive grant scheme and will operate from 1 November 2022 to 31 May 2023 with a total budget allocation of up to £750,000.

Go to the VisitBritain website for a full list of who is eligible as well as how to apply.

VisitBritain expects to make between two and four grant awards. Competition for funding is likely to be high.

Closing date is 28 October.

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