Skip to main content
Visit Scotland | Alba

Help shape the future of business support on Giving feedback through our short survey only takes a few minutes.

Article published 07/04/2022

Travel trade event from 5 – 7 April

It’s the final day of our virtual travel trade workshop event Discover Scotland: Reconnect 2022.

We hope by the end of this week some 360 buyers from 21 countries and more than 340 Scottish tourism businesses, operators and destination organisations will have connected virtually and done business together during many thousands of business meetings.

We’re delighted to be able to bring everyone together at Discover Scotland: Scotland Reconnect 2022. It exclusively promotes Scotland and enables Scottish businesses to showcase their products and services to buyers from around the globe.

The event will support the tourism industry in its aspirations to internationalise and to attract business and revenues back from international markets in 2022 and beyond.

We’re committed to working with the industry to create a long-lasting sustainable tourism destination which will protect the natural and cultural environment and benefit visitors and residents alike. Discover Scotland 2022 will support this aspiration by showcasing responsible tourism products to key international buyers.

This three-day event, which is running from 5 – 7 April, provides an ideal platform to explore new business opportunities and for suppliers and buyers to meet via a combination of pre-scheduled appointments, ad-hoc meetings in the connection’s hub, presentations, and round table discussions. More than 6,000 meetings are scheduled to take place.

Feedback so far is that there's a lot of positivity amongst exhibitors and buyers, looking ahead to 2023 and 2024!

Hear from our Director of Marketing Vicki Miller

Regional destination updates

There are 14 regional destinations showcasing their amazing and varied offerings. Covering the breadth of the country from the Orkney Islands to the South of Scotland, buyers will hear directly from industry professionals based in the local areas.

This is the buyer’s opportunity to learn more about these destinations, discover new partnerships and find out more about the distinctive bookable products available in each corner of our country.

Hear from our Director of Industry and Destination Development, Rob Dickson

Rebuilding international tourism demand

Discover Scotland 2022 is part of our activity to rebuild international tourism demand and support the country’s ambitions to be a leading destination for responsible tourism.

In early March, we launched phase two of our £8.5 million global marketing campaign – Scotland is Calling. We're running the campaign in key markets such as the US, France, Germany, and the UK and it includes partnerships with global brands like National Geographic, Expedia, and Facebook.

Take a look at our Scotland is Calling industry guide to see how you can get involved.

Related links