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Article published 23/11/2021

Online course helps tourism and hospitality firms use latest tech

Traveltech for Scotland has launched a free online course to help tourism and hospitality businesses find and use the right digital technologies.

“Getting Started with Travel Technology” is a collaboration between Scottish and international experts from across the tourism and hospitality sectors, including contributions from Q-Line Consulting, ScotBeer Tours, Stampede and the Tourism Marketing Agency.

A fun, interactive learning experience, the course is made up of short learner videos and practical tasks which businesses can pursue in modules in their own time.

The course follows the five elements of a traveller’s customer journey: dreaming, planning, booking, experiencing and sharing. It aims to equip businesses with a “traveltech toolbox” including suggested Scottish and international travel technology products and services and how they can be applied against this customer journey.

Having completed the course, businesses will be able to assess the use of technologies which could improve the efficiency and experience of their business and create an action plan to manage their implementation.

The development of the course was funded by the Edinburgh Futures Institute, part of the University of Edinburgh, and the Scottish Funding Council. It's hosted on the FutureLearn platform.

Find out more about the course.

The last two years have been incredibly difficult for tourism and hospitality businesses, but we’ve also seen innovation and ingenuity in the use of technology from the sector. Contactless ordering and payment systems are everywhere, and we can now find and book a broader range of experiences online.

However, we know it is still really challenging for small businesses to make confident decisions to choose the technology systems they need. That is why we designed the course to be useful for all. From the local fish and chip shop owner to the manager of a five-star international hotel, this course can help.

Joshua Ryan-Saha, Director of Traveltech for Scotland

Traveltech for Scotland

The Traveltech for Scotland cluster launched in 2020 to make Scotland one of Europe’s leading traveltech hubs.

Traveltech for Scotland is jointly funded by Scottish Enterprise and the 2014 – 2020 European Structural and Investment Fund through SPRITE (Scottish Programme for Research, Innovation and Technology Ecosystem) which is a programme to co-fund projects with European Regional Development Funding.

The overall aim of the programme is to improve the innovation performance of Scotland’s small and medium enterprises and help companies capitalise on new economic and innovation opportunities.

Traveltech is the term for technology-enabled companies offering services and products focused on travel, tourism and hospitality.

Traveltech for Scotland brings together a growing community of over 140 traveltech organisations with the tourism and hospitality sector to help Scotland’s economy sustainably recover, rebuild and thrive.  

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