Today feels like the start of something new in Scottish tourism – we’ve had a chance to regroup and see what’s important for the development of this sector and perhaps we’ll be doing things a little differently.
There are understandably still many questions and challenges for the tourism and events industries – some areas of the industry are still anxious about when and how they restart. But there is a general sense of optimism.
We’ll be restarting tourism with a better focus on its impact on communities and the environment, but also an acknowledgement that tourism is critical to the Scottish economy in cities islands and rural communities.
We wish all of you opening today, and in the future, a successful start to a new and thriving tourism industry.
We’re urging Scots to ‘rally round’ tourism as industry reopens
As tourism prepares to reopen and COVID-19 restrictions are eased, we’re calling on Scots to rally round the sector, supporting its recovery by enjoying short breaks, days out and staycations in Scotland.
With planning and researching forming an important part of the holiday experience post pandemic, we're also reminding visitors of the importance of ‘know before you go’.
It is clear that tourism has been one of the greatest economic casualties of the pandemic. We've had a year of very little investment, job losses and business closures – it will take time and significant investment to get us back to a thriving industry.
With the right support tourism and events can lead the economic recovery and boost inward investment where it’s needed most, but to do that the industry needs the support of people living in Scotland in the first instance.
Many businesses are reopening after months of no trade and with staycations set to be popular again this year there is a real opportunity for us all to rally round and show our support for local tourism. I’d urge everyone, when appropriate and in accordance with the guidance, to visit restaurants that you’ve missed, explore visitor attractions, book a night away, take the family on a day out, discover somewhere new and make Scotland your holiday of choice this year. Only with this support can we truly start to help tourism bounce back.
VisitScotland is focused on the recovery of the industry, building a destination and visitor experience which allows tourism and events to flourish now and in the future. We’ll continue to work with, and support, businesses to ensure we rebuild this vital part of Scotland’s economy.
Through our marketing, our social media and our iCentre network, we will also continue to inspire and inform visitors about how to respect, protect and enjoy Scotland and all it has to offer. We really want visitors to ‘know before they go’ when it comes to travel; checking what is open and pre-booking if required. By following this advice and all working together, we can help get Scottish tourism back on its feet in a safe and responsible way.
Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the well-being of everyone who experiences it. Tourism makes Scotland richer, economically and socially, and without it, Scotland would be a much poorer place.
Through our marketing, our social media and our iCentre network we’ll Inspire visitors to support communities and love local by experiencing, shopping, eating and drinking locally on their travels. And we’ll continue to inform them on how to respect, protect and enjoy Scotland.
We really want visitors to ‘know before they go’ when it comes to travel; checking what is open and pre-booking if required. By following this advice and all working together, we can help get Scottish tourism back on its feet in a safe and responsible way. Get involved.
Get Tourism Ready | Preparing for reopening 2021
Get Tourism Ready
The reopening of the economy will follow a phased approach and not all businesses will be ready, or permitted, to open from today (26 April). Regardless of the date you can reopen, how you prepare and ensure a safe environment for your customers and staff once open, is crucially important.
The Scottish Government has issued guidelines to help you get ready for opening. Safe operating practices require all premises to revisit their COVID-19 risk assessments.
Let visitors know you’re open
Visitors are starting to make plans - and want to know which businesses will be open and equipped to safely welcome them. We’re asking all businesses to check and update their web listings to ensure they accurately reflect their opening status.
If your business is now open, make sure that you update the ‘We are Open' box on your VisitScotland.com web listing. If you have already done this in advance, it'll be visible on our website from today. If you plan to reopen in the near future, you can simply tick the ‘We are Open' box once your business is ready to reopen.
It’s important that visitors know what to expect when they visit. On your web listing, you can update your description with the latest information on the COVID-safe measures you’ve put in place.