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Visit Scotland | Alba
Article published 21/06/2021

We’ve launched the next phase of our successful #HameTownTourist campaign to help inspire visitors across Scotland to get out and explore their local areas once again and support our tourism industry this spring and summer.

We’re working with a series of local ambassadors who will be exploring some of Scotland’s cities, towns and regions to share their knowledge of local attractions, experiences and hospitality as well as showcase some of their own favourite hidden gems.

They'll be sharing their experiences with their followers across Twitter and Instagram. We'll also be following their journeys and sharing their updates on our consumer and corporate social media channels. 

The trips also encouraged followers and visitors to #RespectProtectEnjoy and help ensure that we all play a part in helping to maintain our stunning country by being responsible tourists.

Where have we been?


The campaign got underway with Calum Maclean (@caldamac) who posted on Twitter and Instagram about his visit to Perth, where he embarked on a kayak trip with Willowgate Centre along the River Tay through the city and visited Scone Palace gardens.

influencer Calum Maclean twitter HameTownTourist posts



This was followed by Victoria and Scott of @TheAyeLife who enjoyed a trip to Inverness with their two dogs, Callie and Corrie. They visited the Culloden Battlefield Visitor Centre and enjoyed lunch at the Clachnaharry Inn before staying overnight at The Glenmoriston Townhouse Hotel. Take a look at their blog – it's a brilliant summary of their time exploring Inverness. Plus, theres dogs pictures... and we all love them!  

@TheAyeLife HameTownTourist twitter post


Scottish Borders

Next up was @growing_greenfields who took a family day trip to one of their favourite local destinations, Floors Castle in the Scottish Borders.

@growing_greenfields HameTownTourist post



A family-friendly trip was in order for @thedaydreameruk who enjoyed a walk along Broughty Ferry beach as well as a trip to Discovery Point in Dundee with her two young children. They also enjoyed some tasty refreshments and food at Visocchis and Vandal & Co.

@thedaydreameruk hametowntourist


@_gisforgeorgina took us on a weekend trip to Edinburgh as a #HameTownTourist in her blog, taking us off the beaten track with visits to the city’s Stockbridge area and Blackford Hill with an overnight stay at Eden Locke.

Screenshot from influencer @gisforgeorgina hametowntourist


@karen.mcrobbie spent a family day in Stirling with a trip to Stirling Castle, lunch at Allan Park and topped off with a sweet treat from Mint Patisserie. Check out Karens Instagram, follow and share her journey.

Karen Mcrobbie insta HameTownTourist

Where's next?

We're continuing to work with influencers in the coming weeks , with a trip to Aberdeen coming soon, so keep an eye out for more #HameTownTourist activity.

Be an ambassador for your region – join in using #HameTownTourist and shout about the exciting things to see and do on your doorstep, inviting visitors to discover your local area!