Enjoy the UK this summer
VisitEngland in partnership with the tourism organisations of London, Northern Ireland, Scotland and Wales is stepping-up its UK-wide ‘Escape the Everyday’ campaign to drive domestic day trips and overnight breaks as the summer holidays begin.
The ‘Escape The Everyday’ campaign, first launched in September 2020, highlights the quality destinations, visitor attractions and experiences on offer across the UK to build back demand for domestic breaks and boost consumer confidence as restrictions lift.
The summer campaign ‘Escape the Everyday – Enjoy the UK this Summer' has a focus on cities and city attractions as well as regional gateways which have been hit particularly hard by the lack of international visitors and that rely on their spending.