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Visit Scotland | Alba
Article published 01/12/2021

Registration is now open (Wednesday 1 December) for trade-ready Scottish tourism and events businesses to book their space for our virtual travel trade event, Discover Scotland: Reconnect 2022. 

Discover Scotland: Reconnect 2022 takes place from Tuesday 5 - Thursday 7 April 2022 and provides an exclusive opportunity for Scottish businesses to promote Scotland as a destination and exhibit their products. Our virtual event programme will offer a mix of pre-scheduled and ad hoc meeting appointments between Scottish exhibitors and international buyers, on-demand content and virtual experiences.

Discover Scotland 2022 logo
Discover Scotland 2022 logo
Image credit VisitScotland

The focus of the event will be driven by new responsible product development by enabling Scottish businesses to showcase their commitment to make Scotland a leading destination for sustainable, accessible and inclusive tourism.

To complement this focus, the event programme will include round table panel discussions – discussing the opportunities and challenges of responsible tourism, promoting sustainable products and encouraging responsible product development.

The virtual event will cater to different time zones, to create oppourtunities for business meetings with buyers from international markets. 

International visitors are incredibly important to Scottish tourism. In 2019, they accounted for 3.5 million overnight stays and spent £2.5 billion (which is 43% of the total overnight spend in Scotland).

Discover Scotland 2022 is part of our activity to rebuild international tourism demand and support the country’s ambitions to be a leading destination for responsible tourism.

Scottish tourism will once again punch above its weight on the world stage and we need to leverage this reputation to bring new investment, new events, new air routes, and new visitors to help the industry recover and grow from the impacts of the pandemic.

Tourism is a force for good and makes Scotland richer, economically and socially, and without it Scotland would be a much poorer place.

Malcolm Roughead, CEO, VisitScotland

Find out more about how to register on our dedicated Discover Scotland 2022 website.

We've created an FAQs section to answer all your enquiries, or please contact to discuss your organisation's eligibility and other development opportunities.

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