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Visit Scotland | Alba
Article published 26/06/2020

The latest meeting of the Events Industry Advisory Group has seen members appointed to oversee each of the Group’s agreed priority areas.

Six key areas of focus were identified by the Group as being key to the Covid-19 national response and a sustainable recovery of the events sector in Scotland:

The six workstreams and leads are:

  • Funding – Employment &Transition – Alan Laidlaw, CEO, Royal Highland Show
  • Health & Wellbeing - Bridget McConnell, CEO, Glasgow Life
  • Physical distancing & hygiene requirements - Jonnie Cole-Hamilton, Executive Director – Championships, R&A
  • Communication & Public Mood - Fergus Linehan, Festival Director & CEO, Edinburgh International Festival
  • Innovation & Good Practice – Julia Amour, Director, Festivals Edinburgh
  • Government Engagement – Peter Duthie, CEO, Scottish Event Campus (SEC)

Each of the workstream leads will now establish a group with representatives from across the industry to help develop and deliver their respective priority areas.


The Group continues to work hard to represent the industry’s voice during this challenging time. The appointment of leaders to each of the priority workstreams will allow us to gather the necessary insight and make the case to Government for the action required to ensure a swift and sustainable recovery for Scotland’s world-class events sector.

Each leader is now in the process of establishing their group with representatives from across the industry to pull together a programme of activity on their respective area.

Peter Duthie, SEC Chief Executive and Chair of the Events Industry Advisory Group

In the short time the Events Industry Advisory Group has been established, they have done some great work to represent the key challenges and concerns of the sector to Scottish Government on Covid-19. The appointment of workstream leads is another productive step forward as we continue to develop the plans to support Scotland’s events industry, which is a vital and valued part of our economy and culture.

Paul Bush OBE, VisitScotland Director of Events

The Events Industry Advisory Group was established following an urgent need for an industry-wide body was identified by EventScotland’s industry forums to provide a co-ordinated voice for the sector during the national response and recovery plans from Covid-19.

The Group has already moved quickly to make representations to Fiona Hyslop, Cabinet Secretary for Economy, Fair Work and Culture, on the key concerns of the industry during this time and will continue to do so are recovery plans develop.

Further updates on the work of the Events Industry Advisory Group will be available in due course. For any further questions or submissions to the group please contact