Skip to main content
Visit Scotland | Alba

Welcome to Future Focus

The future of the tourism industry lies in our young people. In celebration of Scotland’s Year of Young People 2018, we explored the journeys of a range of young people who shared valuable insights and experiences of their career journey in tourism and hospitality.  

Tapping into the passion and ambition of young people working in the industry, our Future Focus series spotlights a number of individuals who are exceeding across the country. Below is a series of videos and blogs that give you the chance to meet a range of these young tourism ambassadors.  

We continue to champion young people who are trailblazing in the industry. Are there opportunities to celebrate young people within your own organisation?  Do you know a young person who shows real promise and has a passion for their future and the future for the industry?  Why not nominate them for a Regional Rising Star Award at the Scottish Thistle Awards – find out more at

Meet Jamie Macdonald - The Musician

Meet Shannon McFarlane - The Marketeer

Meet Joe Posnett - The Apprentice

Find out more

There are lots of services, incentives and specialist help available for young people interested in a career in tourism and for businesses looking to engage with the younger generation.