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Visit Scotland | Alba

Our website,, uses cookies to distinguish you from other users of our website. A cookie is a small file of letters and number that we store on your browser or the hard drive of your computer if you agree to us doing so.

Cookies help VisitScotland ("VS", "us", "our" or "we") to provide you with a good experience when you browse our website and also allow us to improve our website. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use on and the purposes for which we use them in the table below:




Google Analytics cookies













These cookies are used to collect analytical information about how visitors use our site. All web traffic and usage information is collected in an aggregate and anonymous form. VisitScotland use this information for analytical purposes to evaluate the performance of their marketing campaigns, to compile reports and to make improvements to website content and user experience. 

Google privacy information:

You can opt out of Google Analytics trackind by installing a browser plug-in from cookies 






This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. This cookie is used by Google in combination with HSID to verify a Google user account and most recent login time. 

Google privacy information:

DoubleClick cookies 



DoubleClick tags are used to measure the effectiveness of online marketing campaigns for VisitScotland and to offer interest-based advertising to our visitors on their party websites. DoubleClick cookie information will not be used in conjunction with any personal information from other Google services unless you have opted-in and provided consent. 

Google privacy policy:

Google advertising cookie opt-out plug-in:

Decibel insights cookies



In order to provide better content and service, VisitScotland use Decibel Insights heat mapping software to help understand how users browse the website and which areas of the page attract attention. This cookie stores an ID relating to you visit. 

You can opt-out of Decibel Insight tracking here:

VisitScotland cookies



The cookie is set by our load balancers to make sure it plays nice with the site application and the cms with host based session affinity. 

Set so we know when the user has accepted the cookie policy therefore we won't show the popup every time they visit the site. 






Facebook uses these cookies to deliver a series of advertisement products such as real time bidding from third party advertisers. 










Twitter might place cookies on our website for their Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting. Twitter does not currently provide information on the use of specific cookies. 












YouTube is a Google owned platform for hosting and sharing videos. YouTube uses targeting cookies to collect users data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites.


How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Find out how to manage cookies on popular browsers:

To find information relating to other browers, visit the brower developer's website.

To opt out of being tracked by Google Analytics across all websites, visit

We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.

VS use a number of suppliers who set cookies on our behalf in order to deliver the services that they are providing. We are constantly reviewing our use of cookies and, as such, this cookies policy will be regularly renewed to include up to date information about the cookies used by our suppliers. We would highly recommend that you check this page on a regular basis.