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Article published 27/06/2024

Promoting short breaks in Falkirk

We've been working on a Falkirk Council funded campaign to drive awareness of Falkirk’s hidden gems and encourage short breaks.

In our latest marketing drive we also wanted to showcase and drive traffic to the newly launched visitfalkirk.com website.

Scotland and England are being targeted and among the locations featured are the Hippodrome, Falkirk Tunnel, Falkirk Town Centre Heritage Trail, The Croft & Creel, Kinneil House Museum and Estate, Bo’ness & Kinneil Railway, Heart of Falkirk Trail and Blackness Castle.

Blackness castle

Blackness Castle shot in the early evening features in the campaign.

Campaign activity

The campaign includes travel articles, digital adverts with the new VisitFalkirk branding and paid social activity. Influencer marketing is also plannned for later this year.

The recent promotion across social media is the latest in a series of digital campaigns to tempt visitors to Falkirk. It follows on from successful autumn activity to promote Falkirk as a short break destination to Scots, encouraging all year-round tourism. 

The marketing campaign comes at an extremely exciting time for the region as the Kelpies celebrate their 10th anniversary which generated international interest. 

Marketing example

Example of VisitFalkirk branding in social media posts.

Falkirk is well served by Scotland’s transport network and busiest airport, making it an easy destination to access. The area has a diverse and vibrant year-round offering, and this campaign aims to inspire visitors to stay, explore and experience it for themselves.

Tourism is an extremely important part of the local economy, creating jobs and sustaining communities and working alongside our partners VisitFalkirk we really want showcase the world-renowned attractions, great history and heritage, and extensive path network, including the new Heart of Falkirk Trail to visitors.

Lynsey Eckford, VisitScotland Regional Director for Forth Valley

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