Here at VisitScotland we recognise that the Gaelic language is an integral part of Scotland's heritage, identity and culture.
Many international recognised icons; such as the kilt, whisky, tartan and bagpipes, have come from Gaelic culture which has its own, authentic story to tell about these, our heritage and more.
Gaelic is also embedded in our world-famous landscape and landmarks with the likes of Loch Ness (Loch Nis), Glenfinnan (Gleann Fhionnain) and Culloden (Cùl Lodainn) whose names is English remain close to their Gaelic. Here too there is a unique story to tell. To add to this there is a vibrant, contemporary Gaelic culture scene spanning music, literature, drama, media, food and drink and sport. For visitors, the language can provide a way to get deeper into experiencing Scotland, to engage and return to discover more.
Our Visitor Survey carried out in 2015 revealed that a third of visitors found an interest in or enjoyment of finding out about Gaelic, particularly international visitors
Our Gaelic Language Plan acknowledges this interest from our visitors, as well as the importance of ensuring the long term sustainability of the Gaelic language. The plan outlines a core number of commitments focusing on key areas of our operation such as corporate identity, signage, and communication with the public and the use of Gaelic on our consumer website – visitscotland.com.
Since the launch of our first Gaelic Language Plan we have delivered several commitments including:
- The creation of a new corporate logo incorporating Gaelic
- Publishing a Gaelic Language leaflet which was made available in many of our VisitScotland iCentres
- Publication of online versions of our Delivering for Scotland and Homecoming Highlights reports in Gaelic
- A dedicated section on Gaelic on our consumer website
- A Gaelic language audit of VisitScotland staff
The next iteration of our Gaelic language plan covering the period 2018-2021 will be produced in December 2018.