Gaelic Language Plan
Here at VisitScotland we recognise that the Gaelic language is an integral part of Scotland's heritage, identity and culture.
Many internationally recognised icons; such as the kilt, whisky, tartan and bagpipes, have come from Gaelic culture which has its own, authentic story to tell about these, our heritage and more.
Gaelic is also embedded in our world-famous landscape and cities with the likes of Loch Ness (Loch Nis), Culloden (Cùil Lodair), Glenfinnan (Gleann Fhionnainn), Glasgow (Glaschu) and Dundee (Dùn Dè) whose names in English remain close to their original Gaelic. Here too there is a unique story to tell. To add to this there is a vibrant, contemporary Gaelic culture scene spanning music, literature, drama, media, food and drink and sport. For visitors, the language can provide a way to get deeper into experiencing Scotland, to engage and return to discover more.
Our 2016 Visitor Survey revealed that a third of visitors found an interest in or enjoyment of finding out about Gaelic, particularly international visitors.
Our Gaelic Language Plan acknowledges this interest from our visitors, as well as the importance of ensuring the long term sustainability of the Gaelic language. The plan outlines a core number of commitments focusing on key areas of our operation such as corporate identity, signage, and communication with the public and the use of Gaelic on our consumer website – visitscotland.com.
Since the launch of our first Gaelic Language Plan we have delivered several commitments including:
- The creation of a new corporate logo incorporating Gaelic
- Publishing a Gaelic Language leaflet which was made available in many of our VisitScotland iCentres
- Publication of online versions of our Delivering for Scotland and Homecoming Highlights reports in Gaelic
- A dedicated section on Gaelic on our consumer website
- A Gaelic language audit of VisitScotland staff