What's driving our activity?
Despite the challenging global economic situation, consumers across our key markets continue to prioritise travel. In fact, luxury retail, high-end experiences and bucket list travel bookings have been on the rise. This may be in response to the lack of control consumers felt through the pandemic and a pent-up desire to get back out and see the world.
To justify the spend, consumers are seeking unique, tailored and personally enriching experiences often with a focus on wellbeing. To the consumer these types of experiences can be perceived to be value for money. Data suggests visitors are happy to spend more for personalised, unique experiences including local and sustainable offers that add to their overall experience.
And sustainability remains at the forefront of public dialogue. Although it’s worth noting an ongoing disparity in understanding to what this means in practice.