In March 2021, the First Minister announced a new £25 million tourism recovery programme. The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force. The project represented initiatives over and above the scope of existing public agency funding.
The proposals were designed to accelerate recovery in the short term, allowing tourism to once again contribute to communities and to the economy of Scotland. They were also aimed at providing the foundation for a sustainable recovery of Scottish tourism in the medium to long term, setting us back on track towards the ambitions of Scotland Outlook 2030.
The Scottish Tourism Emergency response Group (STERG) coordinated the delivery of these projects.
The 10 recovery proposals are detailed on this page:
- International demand building
- Destination and sector marketing fund
- ScotSpirit Holiday Voucher Scheme – social tourism
- Days Out incentive scheme
- Visitor management strategic infrastructure planning and delivery
- Tourism and Hospitality Talent Development Programme 2021/22 (phase two)
- Leadership development to boost product innovation
- Destination Net Zero
- Scottish Tourism Observatory
- Investment models to support Scottish tourism recovery