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Visit Scotland | Alba
VisitScotland and Luigi Di Pasquale

Working together to support industry


Giving Scottish tourism industry bodies a coordinated response to the coronavirus (COVID-19) pandemic.

We created the Scottish Tourism Emergency Response Group (STERG) in March 2020. Its goal was to respond to the coronavirus COVID-19 crisis and to support tourism businesses to then recover from the pandemic.

Sterg consists of
COSLA Highlands and Islands Enterprise Skills Development Scotland Scottish Government
Scottish Enterprise South of Scotland Enterprise Scottish Tourism Alliance VisitScotland

The collaboration has succeeded in getting significant levels of financial help to the industry. This ensures that public money is targeted in the most effective way.

STERG developed a £25 million recovery programme. This has provided the foundation and first phase support for a sustainable recovery of tourism industry in the medium to long term.


The group’s work has also supported the recommendations of the Scottish Tourism Recovery Task Force. This was set up to look at what measures the Scottish and UK Governments could take to bolster recovery.