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Visit Scotland | Alba
VisitScotland and Luigi Di Pasquale

Working together to support industry


This group has enabled tourism industry bodies across Scotland to respond in a coordinated manner to the problems which result from a coronavirus (COVID-19) pandemic.

The Scottish Tourism Emergency Response Group (STERG)* was created to respond to the COVID-19 crisis in March 2020 and to support tourism businesses to then recover from the pandemic.  

The collaboration has succeeded in getting significant levels of financial help to the industry, ensuring that public money is targeted in the most effective way.  

A £25 million recovery programme, developed by STERG, has provided the foundation and first phase support for a sustainable recovery of tourism industry in the medium to long term.  

The group’s work has also supported the recommendations of the Scottish Tourism Recovery Task Force, which was set up to look at what measures the Scottish and UK Governments could take to bolster recovery. 

*The STERG consists of COSLA, Highlands and Islands Enterprise, Skills Development Scotland, the Scottish Government, Scottish Enterprise, South of Scotland Enterprise, the Scottish Tourism Alliance, and VisitScotland.