While we can’t claim to predict the future, we do continually evaluate the consumer environment looking for new directions the tourism industry may end up taking. We want to help Scottish tourism providers prepare for the future by identifying changes in consumer behaviour, technology and our environment.
Our Futures papers fast-forward our thinking to consider the long-term trajectory of tourism around the world and in Scotland.
Navigating the New Normal
Published September 2020
How has the coronavirus affected tourism demand? Convenience, Reassurance, Value, Inspiration and Connection are seen as key consumer drivers in the era of COVID-19. The tourism sector needs to look to innovate and be agile for a responsible and sustainable recovery.
If you are interested in exploring more about the trends that are impacting the Scottish tourism industry, then you may like to take a look at a report commissioned by Scottish Enterprise, Megatrends impacting Scottish tourism to 2025: opportunities for Scotland, which looks at the future of the Scottish tourism industry from a global perspective.