About our industry
Research on various types of businesses within the tourism industry. Insights into employment within the sector.
Take a closer look
Business is key
Our popularity as a destination owes a lot to the incredible array of businesses that keep our visitors excited, engaged and eager to return. In this section, you can delve into research and insights for the different businesses that make up our sector. You’ll find a wealth of information available on areas such as accommodation providers to the people who work within our industry and more.
In this section
Accommodation performance
Explore research and insights on Scotland's accommodation offering.
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Impact of coronavirus (COVID-19)
Learn more about the impact of coronavirus (COVID-19) on tourism businesses across Scotland.
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How events contribute to wellbeing in Scotland
Find out the results of our report looking into the contribution of our events industry to Scotland's wellbeing.
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Scotland Outlook 2030 tracker
Read more about Scotland’s national tourism strategy performance tracker.
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Scottish Tourism Observatory
Read about the Scottish Tourism Observatory and what additional data you may find there.
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Visitor attraction performance
Explore insights on the annual visitor numbers for Scotland's top paid and free attractions.
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About our visitors
Find out who visits Scotland, what they're interested in, and what they're looking for.
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Responsible tourism research
Find research into responsible tourism in Scotland. This includes reports on visitor, community, and industry insights.
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Latest Scottish tourism trends
Our trends publications try to answer the big questions of tomorrow for the Scottish tourism industry.
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