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Visit Scotland | Alba

Monitoring your success

In partnership with local councils and destination organisations, we have been inviting businesses to participate in our survey to capture tourism business performance in their regions.

This survey is conducted quarterly and is anonymous. We use the results at a regional level to provide timely feedback to businesses on how tourism in their area is performing. 
Survey results will be presented at a regional and a sectoral level, providing a snapshot of how tourism is performing in both cases, allowing you to:
•    Make informed decisions about your business
•    Identify opportunities for growth and gaps in the market
•    Have evidence to support investment decisions

The more businesses that participate, the better the findings, so please help generate this invaluable information for your region and encourage industry peers to do the same.


The survey for Q1 2019 is now live - contribute your thoughts here.


The results for Q2, Q3 & Q4 2018 are now available at a national, regional, sub-regional and sector level. 


Local Tourism Industry Barometer - The Results

We have also created a video to help you get the most out of the data. 

If your area has participated in the survey before and you’d like the previous quarter’s results then please contact