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Visit Scotland | Alba
Article published 04/04/2024

We've launched our new spring marketing campaign collaboration with the South of Scotland Destination Alliance (SSDA). The promotion features things to do, places to visit and stay across the South of Scotland. It aims to inspire visitors to consider the South for their next holiday in Scotland in 2024. 

It’s currently featuring on several websites across the Reach Media network, including the Daily Record, targeting key audiences for the South of Scotland. 

The target audience for this campaign includes couples and over 35's with families with the focus on "achievable adventures". 

The campaign went live on the 18 March and will run until  21 April. 

Many visitors drive through the south of Scotland on the way to places further north or south. 

We aim to attract visitors to the area year-round by offering a taste of what the Scottish Borders and Dumfries and Galloway have to offer to visitors.  

From the dark skies to the dramatic coastline, gardens to farming experiences, and some of the world's best walking and cycling routes, this activity will bring to life the abundance of activities, rich experiences and stunning scenery on offer right across this region.  

Activity will also spotlight the Galloway and Southern Ayrshire UNESCO Biosphere following its inclusion in National Geographic’s Cool Destinations for 2024.

It will encourage visitors to come and experience it for themselves by booking a trip and exploring the south of Scotland. 

St abbs

View from the top of St Abbs

Agritourism in the South of Scotland

Capitalising on the trend for agritourism, we worked with media to spotlight fun days out on working farms.

These farm experiences included Ernespie Farm Centre,  Jacksons at Jedburgh, and Kitchen Coos & Ewes where you can get close to Highland cows and Beltex sheep. 

Wilson’s Farm and Kitchen, Dalscone Farm, and Cream O' Galloway also feature. 

In the campaign, we promote popular alpacas experiences across the south at Beirhope Alpacas in the heart of the Cheviot Hills near Kelso, and Galloway Alpacas, Gatehouse of Fleet. 

Kitchen coos and ewes

Kitchen Coos & Ewes

Where the content will feature:

The campaign will feature online in these media outlets:

Visit the SSDA website for more

Edinburgh live article

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