We've launched our new spring marketing campaign collaboration with the South of Scotland Destination Alliance (SSDA). The promotion features things to do, places to visit and stay across the South of Scotland. It aims to inspire visitors to consider the South for their next holiday in Scotland in 2024.
It’s currently featuring on several websites across the Reach Media network, including the Daily Record, targeting key audiences for the South of Scotland.
The target audience for this campaign includes couples and over 35's with families with the focus on "achievable adventures".
The campaign went live on the 18 March and will run until 21 April.