Visit Scotland | Alba
Article published 18/04/2024

Travel experiences sector conference coming to Scotland

Scottish tourism businesses are invited to attend Arival Activate | Edinburgh.  

Arival Activate is a major event for the travel experiences sector. The event marks the first of its kind and focuses solely on the Northern European market.

The event takes place over two-days, 23 – 25 November in Edinburgh.

Incorporating our capital city, and our world-class attractions, tours and experiences is a key part of the event programme.

It's important, when working with partners that we share the same common goals. By working with operators within the travel experience sector across the city, and surroundings regions, Arival is committed to enhancing community, sustainability and the positive economic benefits of this event event.

Arival Activate taps into the latest insights, provides expertise, and offers networking opportunities with leading tour and attraction operators.

An image of cobbled streets in Edinburgh with a banner over the the top left-hand side corner. Text on this green banner reads "Arival Activate Edinburgh, 23 - 25 November2024. There is a purple diamond shape on the bottom right hand-side of the image which reads " Get your super early bird Ticket now"

What to expect from the conference:

  • Industry insights

    sessions feature exclusive insights on traveller data and trends from the latest Arival research. Hear about the newest intel on technology and AI and engage in powerful discussions with industry leaders

  • Breakout sessions

    whether you're new to digital tools or looking to scale your business, these sessions are designed to meet your specific needs. Learn about foundational best practices to advanced strategies for scalable growth.

  • Operational and marketing workshops

    VisitScotland have partnered with Arival to present our Get Connected! workshop that focus on tourism, distribution, and marketing best practices.

  • Industry experts and speakers

    they'll explore first-hand topics like guest experience management, experience design, marketing, technology, how to recruit guides, and more.   

  • Networking

    organisers of the event are expecting over 400 attendees to attend. There's a huge opportunity for Scottish tourism businesses to create meaningful connections with peers, technology innovators, and major distributors.  

Event details

Date: 23 – 25 November 2024  

Venue: Venues across Edinburgh and the EICC, Edinburgh, Scotland  

Cost: The cost to attend this conference ranges between £499 - £999 depending on the size of the company and the time of registration.

Take a look at the full programme, which is jam packed to ensure a brilliant experience not only learning but making valuable connections.

As well as two full days of sessions, both around Edinburgh and within the main conference venue the EICC, there are many opportunities to get acquainted with industry peers through the social networking activities, the welcome party and Edinburgh shindig - are a must!

As a supporting partner at the event, Scottish tourism business will be offered a 20% discount, by using the promotional code VSEDI20X when registering. 

The Early Bird ticket price is available now. 

View the event programme, and book your place

three people smiling to a camera with a crowd of people in the background

Colleagues from VisitScotland who attended the Arival 360 Berlin event. 

What is Arival? 

Arival provides global research and development of in-destination experiences. This includes day tours, activities, attractions, and events. Arival events are regionally focused conferences designed to foster interactive learning, peer-to-peer sharing, and intimate networking opportunities.   

Find out more on their website Arival.

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