Making Scotland the place to be in 2023 and beyond
Each year during autumn, the global PR team gathers information for pitching What’s New in Scotland for the coming year to key editorial contacts.
The first release of this information is typically in November. The timing is important, since that’s when editors begin planning their content calendars for the year ahead.
Last year, many travel publications were telling their readers that Scotland would be the place to be for 2023. With an uplift in visitor numbers, this has proven true.
This messaging was seen across various titles for various locations across the country, including:
- Edinburgh for new hotel openings
- Glasgow for the UCI World Championships
- The Highlands for rewilding and responsible tourism
- Kilmartin Glen for its upcoming museum opening
- Perthshire for the Scottish Crannog Centre
- Dumfries & Galloway and the Scottish Borders for the South of Scotland cycle route
Securing accolades and spots on “where to go” lists positions Scotland on a world stage. The country stands with destinations such as New Zealand, Martinique, Australia, the United States, Norway, and many more.
It’s hugely rewarding to see a variety of locations across Scotland included.
