Skip to main content
Visit Scotland | Alba
Article published 26/01/2023

Caroline Warburton, Destination Development Director

Welcome to the first regional update of the year. In this update, we look at our key activity to support and promote tourism in Dundee and Angus during the last quarter. 

Caroline Warburton, Destination Development Director, VisitScotland

As we start the new year, we find our industry facing new challenges and while it is likely these will continue in the months ahead, there is also much to build on and look forward to in 2023.   

We remain committed to doing what we can to support our industry. Whether it's bringing visitors to the region, offering support and guidance to businesses or working with partners to create opportunities for growth.  

Our marketing, funding and business support activities are all aimed at supporting recovery and the responsible growth of this important sector of the local economy.  

The last quarter has been a busy period in Dundee and Angus – from the launch of our Great Days Out campaign to help boost visitor numbers during the winter months to securing UK and international media coverage, supporting the agritourism sector and celebrating the local businesses crowned winners at the Scottish Thistle Regional Awards. 

Find out more in this update about how our work in the region is helping to support the ambitions of the national tourism strategy, Scotland Outlook 2030,  which is for Scotland to be a world leader in 21st century tourism.  

Regional marketing

Dundee and Angus on our social media (Oct - Dec)

1.18 million reach

Number of times Dundee and Angus content reached people on their social channels

63,660 engagements

Reactions, likes, comments, shares and saves on Dundee and Angus posts

Reach of 73,400

Top performing post by reach on Facebook was a Halloween shot of Broughty Ferry Castle.

Corporate PR coverage for Angus and Dundee

Our Corporate PR team work closely with Scottish and UK media to raise awareness of our work to promote Angus and Dundee to visitors and support for industry. 

Some of the highlights include:

  • The launch of our Great Days Out in Scotland campaign featuring  Arbroath Abbey
  • Announcement of our marketing campaign to promote Scotland’s UNESCO Trail featuring Dundee - UNESCO City of Design
  • Our new Set in Scotland guide featuring films shot in Angus and Dundee. These include Stone of Destiny (2008) and Under the Skin (2013). We also generated national and regional coverage on STV and The Courier
  • We celebrated Newton Farm Holidays & Tours, WeeCOOK Kitchen and Over Lunan - all crowned winners at the Scottish Thistle Regional Awards

View all the press releases visit our media centre.

Consumer PR team highlights:

An update from Dundee iCentre

We've moved to a brand new spot! We're still located in the V&A Dundee, but now you'll find us in the main welcome hall opposite the main door.

Pop in and say hello to the team. We'd love to hear from local businesses.

And you can't miss us - we've got some lovely new signage.

Dundee Icentre desk

Dundee iCentre desk at V&A Dundee. Credit: VisitScotland

Year of Stories case studies

The end of 2022 has closed the book on the Year of Stories, however there’s a wealth of resources and information on to continue the legacy of the Year.

In case you missed it, Dark Dundee and Glamis Castle both featured within a story on new initiatives and campaigns created by tour operators and attractions across Scotland. Take a look.

Dundee and Angus Thistle Award winners

Good luck to Newton Farm Holidays and Tours, WeeCOOK Kitchen, The Hideaway Experience, Over Lunan by Aproxima Arts - all Thistle Award finalists from Dundee and Angus.

All regional winners will go on to compete at the Scottish Thistle Awards National Final on 9 February 2023 at Edinburgh International Conference Centre.

Scottish Thistle Awards regional winners featuring Perthshire
Regional Thistle Winners. Image credit - Chris Watt Photography.

You can browse all the 2022/2023 National Finalists on the Scottish Thistle Awards website.

Related links