Visit Scotland | Alba
Article published 17/11/2022

Whisky attraction demonstrates WOW factor

Johnnie Walker Princes Street, the eighth floor whisky attraction in the heart of Edinburgh's West End, is celebrating another major tourism milestone this week (14 November), having achieved our 5 star attraction accreditation. Awarded under our Quality Assurance Scheme, assessors commented that "Johnnie Walker Princes Street's tour offering demonstrates a real WOW factor, with incredible storytelling and seamless technology adding a whole new dimension to the experience".

The attraction which opened in September 2021 and welcomed more than 300,000 visitors within its first year, not only provides tours but has a rooftop bar which hosts events including funk, jazz and soul Sundays and will allow visitors to bring in the bells for Hogmanay 2022.

Pictured L-R: Rob Maxwell, Head of Johnnie Walker Princes Street, Barbara Smith, Managing Director, Johnnie Walker Princes Street & Rob Dickson, Director of Industry and Destination Development, Visit Scotland
Pictured L-R: Rob Maxwell, Head of Johnnie Walker Princes Street, Barbara Smith, Managing Director, Johnnie Walker Princes Street & Rob Dickson, Director of Industry and Destination Development, Visit Scotland

We’ve enjoyed a wonderful 14 months on Princes Street welcoming over 345,000 guests from 112 countries since we opened our doors, and we’re delighted to have our efforts recognised by VisitScotland’s internationally renowned Quality Assurance Scheme.

From our ground floor retail store to our rooftop bars, we’ve got an incredible team of people ensuring our guests have the best possible experience with us day in and day out, and being recognised by this scheme is further proof of the excellent work that they do. Congratulations to the team on another amazing achievement.

Barbara Smith, Managing Director of Johnnie Walker Princes Street

This is a fantastic achievement and a real reflection of the excellent visitor experience that the team at Johnnie Walker Princes Street are providing.

Our Quality Assurance Scheme helps us drive up standards across the industry, effectively setting expectations and providing reassurance for visitors to Scotland. Our stars represent world class excellence – helping businesses demonstrate they care about quality and enabling visitors to make informed choices.

Rob Dickson, VisitScotland Director of Industry and Destination Development

To find out more about Johnnie Walker Princes Street visit their website.

Related links