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Visit Scotland | Alba
Article published 18/01/2022

A brand-new webinar programme of digital support

In partnership with the DigitalBoost team, we've created a brand-new webinar programme, following the success of our series in 2021.

These hour-long webinars (some one hour and 30 minutes) are available to all Scottish tourism businesses to tune in, for FREE, and hear from industry experts who will provide digital support and advice, across a range of topics.

For businesses wanting to find out more about using Instagram or managing your online reputation and more, take a look through the webinars taking place in 2022 and register your place today.  

What's new for 2022

 

1 February 2022 | Digital fundamentals for tourism businesses

Tune into this webinar and make sure you’re in the best position to reach your potential visitors. 

Our visitors check a considerable number of information sources whilst planning their travels and will do that even more so in future. This webinar is ideal for those who are beginning to use digital or want reassurance that they’re getting the basics right by asking - are you getting the digital fundamentals right across your digital channels and is your business visible using the right content, at the right time, on the right platform?

Taking place on Tuesday 1 February at 12 noon - 1pm. 

Find out more and register your place.

8 February 2022 | Tourism businesses: make your website work for your customers - best practice in user experience (UX)

This webinar is aimed at tourism businesses within the sector with an existing digital presence (i.e. website, social media channels or ecommerce platforms) who wish to improve their visitors experience on their website. 

This webinar will allow businesses to assess the quality of their users’ experience when using their websites and other digital platforms. 

Taking place on Tuesday 8 February at 2pm - 3pm. 

Find out more and register your place.

11 February | Tourism businesses: make Instagram work for you

This webinar will help businesses with an existing Instagram account to understand how to enhance the business value of their Instagram channel within the rest of their marketing mix. Businesses will learn how best to make use of the platform to engage and build new audiences. 

Taking place on Friday 11 February at 12 noon - 1pm.

Find out more and register your place.

15 February | Tourism businesses: managing your online reputation and why it's even more important now

This webinar will help businesses understand why managing their online reputation is an important tool in driving success, how this can be achieved and what tools are available to help.  

Taking place on Tuesday 15 February from 12 noon - 1pm. 

Find out more and register your place.

22 February | Tourism businesses: use analytics to evaluate your digital platform and get customers

This webinar will show businesses how to track user activity through a website or social media channels. Tune in and find out about Google Analytics, Google Search Console, and social media analytics in a marketing role and how to use these tools effectively.

Taking place on 22 February from 11.30am - 1pm.

Find out more and register your place. 

4 March | Search engine optimisation (SEO) for tourism businesses: part one

This webinar (part one) is aimed at tourism businesses with an existing digital presence (i.e. website, social media channels or e-commerce platforms) looking to improve their search engine ranking.

This webinar will allow businesses to understand, establish and optimise their search by optimising their websites and social media channels.

Taking place on Friday 4 March from 1pm - 2.30pm. 

Find out more and register your place for this webinar and the second webinar - part two, which takes place on 8 March. 

8 March | Search engine optimisation (SEO) for tourism businesses: part two

This webinar (part two) is aimed at tourism businesses with an existing digital presence (i.e. website, social media channels or e-commerce platforms) looking to improve their search engine ranking.

This webinar will allow businesses to understand, establish and optimise their search by optimising their websites and social media channels.

Taking place on Tuesday 8 March from 11.30am - 1pm. 

Find out more and register your place.

15 March | Blogging for tourism businesses

This webinar will demonstrate the importance that creating blogs have in order to drive traffic to your website. Delegates will hear how best to develop and grow their blog value.

Taking place on Tuesday 15 March from 11.30am - 1pm. 

Find out more and register your place.