A brand-new webinar programme of digital support
In partnership with the DigitalBoost team, we created a brand-new webinar programme, following the success of our series in 2021.
These webinar were available to all Scottish tourism businesses to tune in, for free, and hear from industry experts who provided digital support and advice across a range of topics.
Businesses are invited to take a look back through the recordings of previous webinars delivered as part of this handy new series. In this article you can:
Previous webinars in the series now available to watch online
Our visitors check a considerable number of information sources whilst planning their travels and will do that even more so in future. Watch this webinar and make sure you're getting the basics right across your digital channels and using the right content, at the right time, on the right platform.
Watch the webinar
This webinar was aimed at tourism businesses within the sector with an existing digital presence (website, social media channels or ecommerce platforms) who wish to improve the visitor experience on their website. Watch it to find out how you can assess the quality of your users’ experience when using your website and other digital platforms.
Watch the webinar
Watch this webinar and find out how to make the best use of Instagram, and how to engage and build new audiences.
Watch the webinar
This webinar focused on why managing your online reputation is an important tool in driving success, how this can be achieved and what tools are available to help.
Watch the webinar
This webinar focused on how people access your digital platforms, how to measure the effectiveness of your channels and continually improve your digital activities.
Watch the webinar
This webinar (part one) focused on tourism businesses with an existing digital presence looking to improve their search engine ranking. It also helps businesses understand, establish and optimise their search by optimising their websites and social media channels.
Watch the webinar
This webinar was two part and focused on helping businesses with an existing digital presence to improve their search engine ranking.
Watch the webinar
This webinar focused on the importance that creating blogs have in driving traffic to your website. Watch back and hear how best to develop and grow your blog value.
Watch the webinar
In the webinar recording find out about the correct use of cookies and similar website technologies according to the different legislation in place (GDPR and CCPA). Find out how to ensure your business is compliant and how to make any necessary changes to your website.
This session was focused on the technological aspects of cookies and consent and is provided for informational purposes only, not as legal advice.
Watch the webinar
