International recovery plan for Scottish tourism
Whilst we recognise that our first returning visitors are most likely to be domestic visitors, we know many of our international visitors are keen to return to our shores as soon as possible – especially those that have had to postpone holidays whilst international travel has been curtailed – with many deferring, rather than cancelling their breaks.
Currently, we're working with our international intermediary contacts to keep them updated on the fast changing situation within Scotland. Many have clients that are keen to return as soon as they can, and in the meantime we'll continue to share content assets - virtual tours, new blog content and videos – to keep Scotland top of mind – all of which are being well received.
Messaging is currently Dream Now, Travel Later, but will shortly move to Start Planning, taking into account the different planning and booking lead times in different markets.
We have recovery plans drafted and ready to activate for each of our key markets, and as soon as we have the go ahead to inspire and convert International travel again, we will update this page with our plans.